Assessing the intention to uptake MaaS: the case of Randstad
Abstract Mobility as a Service (MaaS) has recently gained popularity as an opportunity to encourage a more sustainable mobility model and improve urban liveability. Today, it is still uncertain if travellers are willing to uptake MaaS and transform their habits. In the paper, we explore individuals’...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2024-01-01
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| Series: | European Transport Research Review |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s12544-023-00625-x |
| _version_ | 1797363715750756352 |
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| author | Iria Lopez-Carreiro Andres Monzon Elena Lopez |
| author_facet | Iria Lopez-Carreiro Andres Monzon Elena Lopez |
| author_sort | Iria Lopez-Carreiro |
| collection | DOAJ |
| description | Abstract Mobility as a Service (MaaS) has recently gained popularity as an opportunity to encourage a more sustainable mobility model and improve urban liveability. Today, it is still uncertain if travellers are willing to uptake MaaS and transform their habits. In the paper, we explore individuals’ behavioural intention based on a survey comprising 418 respondents in the metropolitan area of Randstad (The Netherlands). The application of a Structural Equation Model allows to uncover a series of explanatory (attitudinal and personality) factors relevant for MaaS acceptance. Then, a cluster analysis determines four profiles of travellers in relation to their intention to embrace this new solution: ‘Short-duration commuters’, ‘Active travellers’, ‘Traditional car-supporters’, and ‘MaaS admirers’. Overall, we identify three main barriers for the potential adoption of MaaS: low willingness to combine different modes of transport, low affinity with technology, and low reliability on the new mobility services. We also recognise that low environmental concerns seem to frustrate individuals’ innovativeness. |
| first_indexed | 2024-03-08T16:24:01Z |
| format | Article |
| id | doaj.art-1b4b08382aca4726ad6178a3ea4259c3 |
| institution | Directory Open Access Journal |
| issn | 1866-8887 |
| language | English |
| last_indexed | 2024-03-08T16:24:01Z |
| publishDate | 2024-01-01 |
| publisher | SpringerOpen |
| record_format | Article |
| series | European Transport Research Review |
| spelling | doaj.art-1b4b08382aca4726ad6178a3ea4259c32024-01-07T12:06:37ZengSpringerOpenEuropean Transport Research Review1866-88872024-01-0116112110.1186/s12544-023-00625-xAssessing the intention to uptake MaaS: the case of RandstadIria Lopez-Carreiro0Andres Monzon1Elena Lopez2Transport Research Center (TRANSyT), Universidad Politécnica de MadridTransport Research Center (TRANSyT), Universidad Politécnica de MadridTransport Research Center (TRANSyT), Universidad Politécnica de MadridAbstract Mobility as a Service (MaaS) has recently gained popularity as an opportunity to encourage a more sustainable mobility model and improve urban liveability. Today, it is still uncertain if travellers are willing to uptake MaaS and transform their habits. In the paper, we explore individuals’ behavioural intention based on a survey comprising 418 respondents in the metropolitan area of Randstad (The Netherlands). The application of a Structural Equation Model allows to uncover a series of explanatory (attitudinal and personality) factors relevant for MaaS acceptance. Then, a cluster analysis determines four profiles of travellers in relation to their intention to embrace this new solution: ‘Short-duration commuters’, ‘Active travellers’, ‘Traditional car-supporters’, and ‘MaaS admirers’. Overall, we identify three main barriers for the potential adoption of MaaS: low willingness to combine different modes of transport, low affinity with technology, and low reliability on the new mobility services. We also recognise that low environmental concerns seem to frustrate individuals’ innovativeness.https://doi.org/10.1186/s12544-023-00625-xMobility-as-a-ServiceBehavioural modelTechnology acceptanceBehavioural changeAttitudinal change |
| spellingShingle | Iria Lopez-Carreiro Andres Monzon Elena Lopez Assessing the intention to uptake MaaS: the case of Randstad European Transport Research Review Mobility-as-a-Service Behavioural model Technology acceptance Behavioural change Attitudinal change |
| title | Assessing the intention to uptake MaaS: the case of Randstad |
| title_full | Assessing the intention to uptake MaaS: the case of Randstad |
| title_fullStr | Assessing the intention to uptake MaaS: the case of Randstad |
| title_full_unstemmed | Assessing the intention to uptake MaaS: the case of Randstad |
| title_short | Assessing the intention to uptake MaaS: the case of Randstad |
| title_sort | assessing the intention to uptake maas the case of randstad |
| topic | Mobility-as-a-Service Behavioural model Technology acceptance Behavioural change Attitudinal change |
| url | https://doi.org/10.1186/s12544-023-00625-x |
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