| Summary: | This study was aimed to analyze the performance of wetland rice farming in Jambi Province. This study was conducted in four districts named Kerinci, Sarolangun, Bungo and East Tanjung Jabung. Data was collected by interviewing 314 rice farmers which was chosen in cluster random sampling method and analyzed both in descriptive and inferential analysis. To estimate the production and profit functions (UOP) was done by using the Cobb-Douglass function model. The results showed that: the use of production inputs was still below recommended level that made productivity low (4.36 tons /ha) compared to frontier productivity (10.3 tons / ha); the best model for estimating the production function and UOP is the Cobb-Douglass model; both simultaneous and partial analysis showed that production was significantly respond to input; never the less, all but labor inputs using are not economically efficient (VMPxi / Pxi> 1) yet. Opportunity to increase production is quite large (37.73%), R/C ratio on cash cost and total costs benefited farmers and provided relatively high profitability.
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