Initial Identification of Mudharabah Savings Market Share Improvement Strategies in Indonesia

Sharia banking has been arising for 26 years in Indonesia. Its market share is still lower than 5%. Study about sharia banking’s market share is always an interesting observation. Mudharabah savings as one of the third party fund has a significant role to improve market share by low cost fund type....

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Main Authors: Putri Ramadhani Saragih, Jaenal Effendi, Imam Teguh Saptono
Format: Article
Language:English
Published: Bogor Agricultural University 2018-05-01
Series:Indonesian Journal of Business and Entrepreneurship
Subjects:
Online Access:http://journal.ipb.ac.id/index.php/ijbe/article/view/18538
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author Putri Ramadhani Saragih
Jaenal Effendi
Imam Teguh Saptono
author_facet Putri Ramadhani Saragih
Jaenal Effendi
Imam Teguh Saptono
author_sort Putri Ramadhani Saragih
collection DOAJ
description Sharia banking has been arising for 26 years in Indonesia. Its market share is still lower than 5%. Study about sharia banking’s market share is always an interesting observation. Mudharabah savings as one of the third party fund has a significant role to improve market share by low cost fund type. The objectives of this study are to analyze mudharabah savings elasticity, significant independent factor to it and initial market share improvement strategies. The methods used to combine vector error correction model (VECM) and business model canvas (BMC). This research concludes that conventional bank rates and sharia bank outlets have a relationship with mudharabah contract savings demand. Furthermore, mudharabah savings has a substitute relationship with conventional saving by negative cross elasticity. The results are combined with business model canvas (BMC) to describe mudharabah saving business model as a managerial action to explain initial strategies of mudharabah saving. BMC arranged by choosing conventional bank rates as value proposition focus and sharia bank outlets as key resources focus. Keywords: demand elasticity, mudharabah savings, business model canvas (BMC), sharia banking, initial strategies
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spelling doaj.art-1b559e562c72452da7142980425addf52022-12-21T22:27:16ZengBogor Agricultural UniversityIndonesian Journal of Business and Entrepreneurship2407-54342407-73212018-05-014214114110.17358/ijbe.4.2.14118538Initial Identification of Mudharabah Savings Market Share Improvement Strategies in IndonesiaPutri Ramadhani Saragih0Jaenal Effendi1Imam Teguh Saptono2School of Business, Bogor Agricultural UniversityDepartment of Syariah Economics, Faculty of Economics and Management, Bogor Agricultural UniversityGlobal Wakaf Corp. ACTSharia banking has been arising for 26 years in Indonesia. Its market share is still lower than 5%. Study about sharia banking’s market share is always an interesting observation. Mudharabah savings as one of the third party fund has a significant role to improve market share by low cost fund type. The objectives of this study are to analyze mudharabah savings elasticity, significant independent factor to it and initial market share improvement strategies. The methods used to combine vector error correction model (VECM) and business model canvas (BMC). This research concludes that conventional bank rates and sharia bank outlets have a relationship with mudharabah contract savings demand. Furthermore, mudharabah savings has a substitute relationship with conventional saving by negative cross elasticity. The results are combined with business model canvas (BMC) to describe mudharabah saving business model as a managerial action to explain initial strategies of mudharabah saving. BMC arranged by choosing conventional bank rates as value proposition focus and sharia bank outlets as key resources focus. Keywords: demand elasticity, mudharabah savings, business model canvas (BMC), sharia banking, initial strategieshttp://journal.ipb.ac.id/index.php/ijbe/article/view/18538demand elasticitymudharabah savingsbusiness model canvas (bmc)sharia bankingmarket share
spellingShingle Putri Ramadhani Saragih
Jaenal Effendi
Imam Teguh Saptono
Initial Identification of Mudharabah Savings Market Share Improvement Strategies in Indonesia
Indonesian Journal of Business and Entrepreneurship
demand elasticity
mudharabah savings
business model canvas (bmc)
sharia banking
market share
title Initial Identification of Mudharabah Savings Market Share Improvement Strategies in Indonesia
title_full Initial Identification of Mudharabah Savings Market Share Improvement Strategies in Indonesia
title_fullStr Initial Identification of Mudharabah Savings Market Share Improvement Strategies in Indonesia
title_full_unstemmed Initial Identification of Mudharabah Savings Market Share Improvement Strategies in Indonesia
title_short Initial Identification of Mudharabah Savings Market Share Improvement Strategies in Indonesia
title_sort initial identification of mudharabah savings market share improvement strategies in indonesia
topic demand elasticity
mudharabah savings
business model canvas (bmc)
sharia banking
market share
url http://journal.ipb.ac.id/index.php/ijbe/article/view/18538
work_keys_str_mv AT putriramadhanisaragih initialidentificationofmudharabahsavingsmarketshareimprovementstrategiesinindonesia
AT jaenaleffendi initialidentificationofmudharabahsavingsmarketshareimprovementstrategiesinindonesia
AT imamteguhsaptono initialidentificationofmudharabahsavingsmarketshareimprovementstrategiesinindonesia