The understanding of the concept of business in terms of the concepts of GAME/SPORT with the example of business English idioms

This paper focuses on the potential understanding of the concept of BUSINESS in terms of the concepts of GAME and SPORT with the examples of Business English idioms (idiomatic expressions). Namely, in the light of the cognitive linguistics, meaning is considered to be not only a linguistic phenomeno...

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Main Author: Milošević Ivan
Format: Article
Language:English
Published: Visoka turistička škola strukovnih studija, Beograd 2016-01-01
Series:Turističko Poslovanje
Subjects:
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/0354-3099/2016/0354-30991618065M.pdf
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author Milošević Ivan
author_facet Milošević Ivan
author_sort Milošević Ivan
collection DOAJ
description This paper focuses on the potential understanding of the concept of BUSINESS in terms of the concepts of GAME and SPORT with the examples of Business English idioms (idiomatic expressions). Namely, in the light of the cognitive linguistics, meaning is considered to be not only a linguistic phenomenon, but a conceptual phenomenon as well. Such vantage point enables a lexico-semantic interpretation of linguistic units from a conceptual perspective, which includes the forming of correspondences between two concepts, with one concept being understood in terms of the other. The analysis includes 24 Business English idioms which stem from the conceptual domain of GAME/SPORT and is aimed at establishing the conceptual mapping (primarily via a cognitive mechanism known as the conceptual metaphor) between the above stated source and the target domains, which prove a potential understanding of the concept of BUSINESS on the basis of the concepts of SPORT and GAME.
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spelling doaj.art-1b5611c327b34e91a901ba93155e77c42022-12-22T03:15:50ZengVisoka turistička škola strukovnih studija, BeogradTurističko Poslovanje0354-30992016-01-01201618657210.5937/TurPos1618065M0354-30991618065MThe understanding of the concept of business in terms of the concepts of GAME/SPORT with the example of business English idiomsMilošević Ivan0Visoka hotelijerska škola strukovnih studija, BeogradThis paper focuses on the potential understanding of the concept of BUSINESS in terms of the concepts of GAME and SPORT with the examples of Business English idioms (idiomatic expressions). Namely, in the light of the cognitive linguistics, meaning is considered to be not only a linguistic phenomenon, but a conceptual phenomenon as well. Such vantage point enables a lexico-semantic interpretation of linguistic units from a conceptual perspective, which includes the forming of correspondences between two concepts, with one concept being understood in terms of the other. The analysis includes 24 Business English idioms which stem from the conceptual domain of GAME/SPORT and is aimed at establishing the conceptual mapping (primarily via a cognitive mechanism known as the conceptual metaphor) between the above stated source and the target domains, which prove a potential understanding of the concept of BUSINESS on the basis of the concepts of SPORT and GAME.http://scindeks-clanci.ceon.rs/data/pdf/0354-3099/2016/0354-30991618065M.pdfunderstandingconceptsBUSINESSSPORT/GAMEidiomscognitive linguistics
spellingShingle Milošević Ivan
The understanding of the concept of business in terms of the concepts of GAME/SPORT with the example of business English idioms
Turističko Poslovanje
understanding
concepts
BUSINESS
SPORT/GAME
idioms
cognitive linguistics
title The understanding of the concept of business in terms of the concepts of GAME/SPORT with the example of business English idioms
title_full The understanding of the concept of business in terms of the concepts of GAME/SPORT with the example of business English idioms
title_fullStr The understanding of the concept of business in terms of the concepts of GAME/SPORT with the example of business English idioms
title_full_unstemmed The understanding of the concept of business in terms of the concepts of GAME/SPORT with the example of business English idioms
title_short The understanding of the concept of business in terms of the concepts of GAME/SPORT with the example of business English idioms
title_sort understanding of the concept of business in terms of the concepts of game sport with the example of business english idioms
topic understanding
concepts
BUSINESS
SPORT/GAME
idioms
cognitive linguistics
url http://scindeks-clanci.ceon.rs/data/pdf/0354-3099/2016/0354-30991618065M.pdf
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