Brand Communication during the COVID-19 Crisis
The measures adopted worldwide in 2020, in order to fight the COVID-19 pandemic, changed our way of life and generated major shifts in consumer behavior. Social distancing, confinement and lockdown were used as measures for public health protection, but generated a series of economic and social cris...
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| Format: | Article |
| Language: | English |
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Nicolae Titulescu University
2020-12-01
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| Series: | Global Economic Observer |
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| Online Access: | http://www.globeco.ro/wp-content/uploads/vol/split/vol_8_no_2/geo_2020_vol8_no2_art_012.pdf |