Marketing Mix Analysis of Interest in Buying Products Wardah Cosmetics at Wardah Outlet Suzuya Mall Rantauprapat
Cosmetics are very important to enhance their appearance, whether for a work look or engaging in daily activities. The purpose of this study is to determine the effect of product, price, location, and promotion on buying interest in Wardah cosmetics. This research was conducted at the Outlet Wardah...
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| Format: | Article |
| Language: | English |
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Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2023-11-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/3897 |
| _version_ | 1797326490640056320 |
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| author | Ayu Nurzannah Rambe Nurzannah Rambe Elida Florentina Sinaga Simanjorang Rizki Syahputra |
| author_facet | Ayu Nurzannah Rambe Nurzannah Rambe Elida Florentina Sinaga Simanjorang Rizki Syahputra |
| author_sort | Ayu Nurzannah Rambe Nurzannah Rambe |
| collection | DOAJ |
| description |
Cosmetics are very important to enhance their appearance, whether for a work look or engaging in daily activities. The purpose of this study is to determine the effect of product, price, location, and promotion on buying interest in Wardah cosmetics. This research was conducted at the Outlet Wardah Suzuya Mall Rantauprapat. This research is quantitative with a population of 100 people, sampling using a saturated sampling technique where the entire population in the study is used as a sample. The results showed that there was an effect of product, price, promotion, and location on the intention to buy Wardah cosmetics with a large influence of 81.8%, and the remaining 18.2% was explained by other factors outside the variables used in this study. Other factors referred to include taste, customer loyalty, customer satisfaction, facilities, word of mouth, service quality, and so on.
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| first_indexed | 2024-03-08T06:25:00Z |
| format | Article |
| id | doaj.art-1b80954a299c41a9b5816d7dc22016eb |
| institution | Directory Open Access Journal |
| issn | 2621-606X |
| language | English |
| last_indexed | 2024-03-08T06:25:00Z |
| publishDate | 2023-11-01 |
| publisher | Universitas KH Abdul Chalim, Prodi Ekonomi Syariah |
| record_format | Article |
| series | Indonesian Interdisciplinary Journal of Sharia Economics |
| spelling | doaj.art-1b80954a299c41a9b5816d7dc22016eb2024-02-03T14:53:20ZengUniversitas KH Abdul Chalim, Prodi Ekonomi SyariahIndonesian Interdisciplinary Journal of Sharia Economics2621-606X2023-11-016310.31538/iijse.v6i3.3897Marketing Mix Analysis of Interest in Buying Products Wardah Cosmetics at Wardah Outlet Suzuya Mall RantauprapatAyu Nurzannah Rambe Nurzannah Rambe0Elida Florentina Sinaga Simanjorang1Rizki Syahputra2Universitas Labuhanbatu, Rantauprapat, IndonesiaUniversitas Labuhanbatu, Rantauprapat, IndonesiaUniversitas Labuhanbatu, Rantauprapat, Indonesia Cosmetics are very important to enhance their appearance, whether for a work look or engaging in daily activities. The purpose of this study is to determine the effect of product, price, location, and promotion on buying interest in Wardah cosmetics. This research was conducted at the Outlet Wardah Suzuya Mall Rantauprapat. This research is quantitative with a population of 100 people, sampling using a saturated sampling technique where the entire population in the study is used as a sample. The results showed that there was an effect of product, price, promotion, and location on the intention to buy Wardah cosmetics with a large influence of 81.8%, and the remaining 18.2% was explained by other factors outside the variables used in this study. Other factors referred to include taste, customer loyalty, customer satisfaction, facilities, word of mouth, service quality, and so on. https://e-journal.uac.ac.id/index.php/iijse/article/view/3897Marketing MixBuying InterestProductPriceLocationPromotion |
| spellingShingle | Ayu Nurzannah Rambe Nurzannah Rambe Elida Florentina Sinaga Simanjorang Rizki Syahputra Marketing Mix Analysis of Interest in Buying Products Wardah Cosmetics at Wardah Outlet Suzuya Mall Rantauprapat Indonesian Interdisciplinary Journal of Sharia Economics Marketing Mix Buying Interest Product Price Location Promotion |
| title | Marketing Mix Analysis of Interest in Buying Products Wardah Cosmetics at Wardah Outlet Suzuya Mall Rantauprapat |
| title_full | Marketing Mix Analysis of Interest in Buying Products Wardah Cosmetics at Wardah Outlet Suzuya Mall Rantauprapat |
| title_fullStr | Marketing Mix Analysis of Interest in Buying Products Wardah Cosmetics at Wardah Outlet Suzuya Mall Rantauprapat |
| title_full_unstemmed | Marketing Mix Analysis of Interest in Buying Products Wardah Cosmetics at Wardah Outlet Suzuya Mall Rantauprapat |
| title_short | Marketing Mix Analysis of Interest in Buying Products Wardah Cosmetics at Wardah Outlet Suzuya Mall Rantauprapat |
| title_sort | marketing mix analysis of interest in buying products wardah cosmetics at wardah outlet suzuya mall rantauprapat |
| topic | Marketing Mix Buying Interest Product Price Location Promotion |
| url | https://e-journal.uac.ac.id/index.php/iijse/article/view/3897 |
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