Marketing Mix Analysis of Interest in Buying Products Wardah Cosmetics at Wardah Outlet Suzuya Mall Rantauprapat

Marketing Mix Analysis of Interest in Buying Products Wardah Cosmetics at Wardah Outlet Suzuya Mall Rantauprapat

Cosmetics are very important to enhance their appearance, whether for a work look or engaging in daily activities. The purpose of this study is to determine the effect of product, price, location, and promotion on buying interest in Wardah cosmetics. This research was conducted at the Outlet Wardah...

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Bibliographic Details
Main Authors: Ayu Nurzannah Rambe Nurzannah Rambe, Elida Florentina Sinaga Simanjorang, Rizki Syahputra
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2023-11-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Marketing Mix
Buying Interest
Product
Price
Location
Promotion
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/3897

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