Diseño de un instrumento de medida para el análisis comparativo de los recursos culturales tangibles
The formulation of marketing strategies of cultural tourism needs a correct evaluation of tangible cultural resources available to support them. In this research, we carry on a methodology, on the basis of Rasch Model, for the design of an instrument of measurement, that permits to establish a hiera...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Instituto de Investigación Social y Turismo
2005-01-01
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| Series: | PASOS Revista de Turismo y Patrimonio Cultural |
| Subjects: | |
| Online Access: | http://www.pasosonline.org/Publicados/3205/PS030205.pdf |