The adjective “ unique”
This paper examines the role of the adjective “unique” in car manufacturers’ websites. The presence of adjectives is generally acknowledged to be a significant feature of advertising texts; however, analyses often focus on issues relating to the statistical frequency of occurrence of such items....
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Asociación Europea de Lenguas para Fines Específicos
2020-01-01
|
| Series: | Ibérica |
| Subjects: | |
| Online Access: | https://revistaiberica.org/index.php/iberica/article/view/62 |
| _version_ | 1797953710468366336 |
|---|---|
| author | Marisa Díez Arroyo |
| author_facet | Marisa Díez Arroyo |
| author_sort | Marisa Díez Arroyo |
| collection | DOAJ |
| description | This paper examines the role of the adjective “unique” in car manufacturers’ websites. The presence of adjectives is generally acknowledged to be a significant feature of advertising texts; however, analyses often focus on issues relating to the statistical frequency of occurrence of such items. Based on a corpus of sixteen UK car manufacturers’ websites, the present study considers the adjective “unique” in order to extract lexical information about its use and possible interpretation. From a relevance-theoretic approach to lexical pragmatics, findings indicate that this item shows an extraordinary sensitivity to context, and a number of ad hoc concepts are identified. Results also show that the word “unique” performs a significant persuasive role in online car advertising, adapting perfectly to the defining characteristics of this medium, as well as to the distinguishing features of the automobile as a commodity product |
| first_indexed | 2024-04-10T23:06:25Z |
| format | Article |
| id | doaj.art-1ba348b331ac41a3ae5dac79dc42641f |
| institution | Directory Open Access Journal |
| issn | 1139-7241 2340-2784 |
| language | English |
| last_indexed | 2024-04-10T23:06:25Z |
| publishDate | 2020-01-01 |
| publisher | Asociación Europea de Lenguas para Fines Específicos |
| record_format | Article |
| series | Ibérica |
| spelling | doaj.art-1ba348b331ac41a3ae5dac79dc42641f2023-01-13T10:56:20ZengAsociación Europea de Lenguas para Fines EspecíficosIbérica1139-72412340-27842020-01-0140The adjective “ unique”Marisa Díez Arroyo0Universidad de OviedoThis paper examines the role of the adjective “unique” in car manufacturers’ websites. The presence of adjectives is generally acknowledged to be a significant feature of advertising texts; however, analyses often focus on issues relating to the statistical frequency of occurrence of such items. Based on a corpus of sixteen UK car manufacturers’ websites, the present study considers the adjective “unique” in order to extract lexical information about its use and possible interpretation. From a relevance-theoretic approach to lexical pragmatics, findings indicate that this item shows an extraordinary sensitivity to context, and a number of ad hoc concepts are identified. Results also show that the word “unique” performs a significant persuasive role in online car advertising, adapting perfectly to the defining characteristics of this medium, as well as to the distinguishing features of the automobile as a commodity producthttps://revistaiberica.org/index.php/iberica/article/view/62adjective use car advertising Relevance Theory lexical pragmatics ad hoc conceptsuso adjetival |
| spellingShingle | Marisa Díez Arroyo The adjective “ unique” Ibérica adjective use car advertising Relevance Theory lexical pragmatics ad hoc concepts uso adjetival |
| title | The adjective “ unique” |
| title_full | The adjective “ unique” |
| title_fullStr | The adjective “ unique” |
| title_full_unstemmed | The adjective “ unique” |
| title_short | The adjective “ unique” |
| title_sort | adjective unique |
| topic | adjective use car advertising Relevance Theory lexical pragmatics ad hoc concepts uso adjetival |
| url | https://revistaiberica.org/index.php/iberica/article/view/62 |
| work_keys_str_mv | AT marisadiezarroyo theadjectiveunique AT marisadiezarroyo adjectiveunique |