Assessment of Business Environment in East Azerbaijan Province and Promotion Strategies
The purpose of the present research is to use a combination of Fuzzy AHP and BSC approaches in order to evaluate the business environment in East Azerbaijan Province. First, the business environment in East Azerbaijan Province was surveyed, and then the results of the studies of the Economic Studies...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
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Islamic Azad University, Tabriz Branch
2014-06-01
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| Series: | مدیریت بهره وری |
| Subjects: | |
| Online Access: | http://jpm.iaut.ac.ir/article_519501_53c5e99a639a528aaf6178181ee5018c.pdf |
| _version_ | 1819210360319639552 |
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| author | Mohammad Pasban Sghar Azar kasb Ebrahim Ali mohammadi asl |
| author_facet | Mohammad Pasban Sghar Azar kasb Ebrahim Ali mohammadi asl |
| author_sort | Mohammad Pasban |
| collection | DOAJ |
| description | The purpose of the present research is to use a combination of Fuzzy AHP and BSC approaches in order to evaluate the business environment in East Azerbaijan Province. First, the business environment in East Azerbaijan Province was surveyed, and then the results of the studies of the Economic Studies Institute based on Balanced Score Card in four categories-financial , customer , internal processes , and learning and growth-were analyzed.The parameters extracted from the analysis of the business environment and the challenges facing the sector were weighted through the use of fuzzy analysis hierarchy process.Accordingly , the financial area , with a priority weight of 0.126 , was identified as the most important ; the second most important area was learning and growth with a priority weight of 0.068; customer preference, with the weight of 0.057 was ranked third; and the fourth priority was assigned to internal processes , with the weight of o.o47.According to the above priorities , by taking advice from designing experts, 36 strategies were identified to promote the business environment and after further consultation, 14 major strategies were selected, for which guidelines have been presented. |
| first_indexed | 2024-12-23T06:09:56Z |
| format | Article |
| id | doaj.art-1ba99eb29cf040db9f5c0e57e98945d0 |
| institution | Directory Open Access Journal |
| issn | 2716-9979 2476-7298 |
| language | fas |
| last_indexed | 2024-12-23T06:09:56Z |
| publishDate | 2014-06-01 |
| publisher | Islamic Azad University, Tabriz Branch |
| record_format | Article |
| series | مدیریت بهره وری |
| spelling | doaj.art-1ba99eb29cf040db9f5c0e57e98945d02022-12-21T17:57:29ZfasIslamic Azad University, Tabriz Branchمدیریت بهره وری2716-99792476-72982014-06-0182(29) تابستان143162519501Assessment of Business Environment in East Azerbaijan Province and Promotion StrategiesMohammad Pasban0Sghar Azar kasb1Ebrahim Ali mohammadi asl2Assistant Professor, Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iranmaster of industrial ManagementMember of the faculty of the non-profit and non-governmental organization Azarabad-UrmiaThe purpose of the present research is to use a combination of Fuzzy AHP and BSC approaches in order to evaluate the business environment in East Azerbaijan Province. First, the business environment in East Azerbaijan Province was surveyed, and then the results of the studies of the Economic Studies Institute based on Balanced Score Card in four categories-financial , customer , internal processes , and learning and growth-were analyzed.The parameters extracted from the analysis of the business environment and the challenges facing the sector were weighted through the use of fuzzy analysis hierarchy process.Accordingly , the financial area , with a priority weight of 0.126 , was identified as the most important ; the second most important area was learning and growth with a priority weight of 0.068; customer preference, with the weight of 0.057 was ranked third; and the fourth priority was assigned to internal processes , with the weight of o.o47.According to the above priorities , by taking advice from designing experts, 36 strategies were identified to promote the business environment and after further consultation, 14 major strategies were selected, for which guidelines have been presented.http://jpm.iaut.ac.ir/article_519501_53c5e99a639a528aaf6178181ee5018c.pdfbusiness environmentdevelopmentfuzzy ahp |
| spellingShingle | Mohammad Pasban Sghar Azar kasb Ebrahim Ali mohammadi asl Assessment of Business Environment in East Azerbaijan Province and Promotion Strategies مدیریت بهره وری business environment development fuzzy ahp |
| title | Assessment of Business Environment in East Azerbaijan Province and Promotion Strategies |
| title_full | Assessment of Business Environment in East Azerbaijan Province and Promotion Strategies |
| title_fullStr | Assessment of Business Environment in East Azerbaijan Province and Promotion Strategies |
| title_full_unstemmed | Assessment of Business Environment in East Azerbaijan Province and Promotion Strategies |
| title_short | Assessment of Business Environment in East Azerbaijan Province and Promotion Strategies |
| title_sort | assessment of business environment in east azerbaijan province and promotion strategies |
| topic | business environment development fuzzy ahp |
| url | http://jpm.iaut.ac.ir/article_519501_53c5e99a639a528aaf6178181ee5018c.pdf |
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