The Presence of a Visual Dividing Line Increases Consumer Memory Through Attention Grabbing

The Presence of a Visual Dividing Line Increases Consumer Memory Through Attention Grabbing

Marketers often use a visual line to divide the product information on an advertisement into left-right (or top-bottom) segments for aesthetic or categorization purposes. The present research examined the effect of the dividing line on the consumer memory. Across three studies (including an eye-trac...

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Bibliographic Details
Main Authors: Jun Ouyang, Yanli Jia
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-04-01
Series:Frontiers in Psychology
Subjects:
dividing line
consumer attention
eye-tracking
consumer memory
consumer behavior
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.848471/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2022.848471/full

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