Tips and Pitfalls in Using Social Media Platforms for Survey Dissemination

IntroductionSocial media has become a prevalent platform for survey dissemination, despite the paucity of literature on this topic. The purpose of this paper is to outline the benefits and drawbacks of and best practices for social media-based surveys.MethodsWe performed a scoping revi...

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Main Authors: William Lay Keat Ong, Vineet Gauhar, Daniele Castellani, Jeremy Y.C. Teoh
Format: Article
Language:English
Published: The Société Internationale d’Urologie (SIU) 2023-03-01
Series:Société Internationale d’Urologie Journal
Subjects:
Online Access:https://siuj.org/index.php/siuj/article/download/249/201
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author William Lay Keat Ong
Vineet Gauhar
Daniele Castellani
Jeremy Y.C. Teoh
author_facet William Lay Keat Ong
Vineet Gauhar
Daniele Castellani
Jeremy Y.C. Teoh
author_sort William Lay Keat Ong
collection DOAJ
description IntroductionSocial media has become a prevalent platform for survey dissemination, despite the paucity of literature on this topic. The purpose of this paper is to outline the benefits and drawbacks of and best practices for social media-based surveys.MethodsWe performed a scoping review of this topic and explored different strategies commonly employed for conducting efficient health care surveys via social media platforms.ResultsThe main advantages of social media-based surveys are the convenience and flexibility of survey design, their relatively low cost, the anonymity of responders, and the ability to reach a broader population of responders across geographical boundaries. Several measures can be adopted to avoid issues inherent in this approach, such as data disruption and response duplication, as well as to enhance ethical behaviors and consent compliance. We discuss limitations associated with unclear distribution of survey respondents and outline survey fraud as a major impediment to the online propagation of surveys on various social media platforms.DiscussionThe use of social media to disseminate surveys on various medical specialty topics has garnered global participation, particularly during the COVID-19 pandemic. Ethical codes of conduct emphasize the need for professionalism and truthfulness, and disclosure of potential conflicts of interest on the part of respondents, and high-quality survey research on the part of researchers.ConclusionWe advocate for the novel use of social media to promote large and diverse health care surveys. Additional studies should further explore the use of emerging social media platforms for survey dissemination and their impact on health care research.
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spelling doaj.art-1bc67dd2432943c99eba4f929f7c4ab42024-04-28T11:12:18ZengThe Société Internationale d’Urologie (SIU)Société Internationale d’Urologie Journal2563-64992023-03-014211812410.48083//PERG3137Tips and Pitfalls in Using Social Media Platforms for Survey DisseminationWilliam Lay Keat Ong Vineet Gauhar Daniele Castellani Jeremy Y.C. TeohIntroductionSocial media has become a prevalent platform for survey dissemination, despite the paucity of literature on this topic. The purpose of this paper is to outline the benefits and drawbacks of and best practices for social media-based surveys.MethodsWe performed a scoping review of this topic and explored different strategies commonly employed for conducting efficient health care surveys via social media platforms.ResultsThe main advantages of social media-based surveys are the convenience and flexibility of survey design, their relatively low cost, the anonymity of responders, and the ability to reach a broader population of responders across geographical boundaries. Several measures can be adopted to avoid issues inherent in this approach, such as data disruption and response duplication, as well as to enhance ethical behaviors and consent compliance. We discuss limitations associated with unclear distribution of survey respondents and outline survey fraud as a major impediment to the online propagation of surveys on various social media platforms.DiscussionThe use of social media to disseminate surveys on various medical specialty topics has garnered global participation, particularly during the COVID-19 pandemic. Ethical codes of conduct emphasize the need for professionalism and truthfulness, and disclosure of potential conflicts of interest on the part of respondents, and high-quality survey research on the part of researchers.ConclusionWe advocate for the novel use of social media to promote large and diverse health care surveys. Additional studies should further explore the use of emerging social media platforms for survey dissemination and their impact on health care research.https://siuj.org/index.php/siuj/article/download/249/201social media-based surveyshealth caresurvey fraudsurvey dissemination
spellingShingle William Lay Keat Ong
Vineet Gauhar
Daniele Castellani
Jeremy Y.C. Teoh
Tips and Pitfalls in Using Social Media Platforms for Survey Dissemination
Société Internationale d’Urologie Journal
social media-based surveys
health care
survey fraud
survey dissemination
title Tips and Pitfalls in Using Social Media Platforms for Survey Dissemination
title_full Tips and Pitfalls in Using Social Media Platforms for Survey Dissemination
title_fullStr Tips and Pitfalls in Using Social Media Platforms for Survey Dissemination
title_full_unstemmed Tips and Pitfalls in Using Social Media Platforms for Survey Dissemination
title_short Tips and Pitfalls in Using Social Media Platforms for Survey Dissemination
title_sort tips and pitfalls in using social media platforms for survey dissemination
topic social media-based surveys
health care
survey fraud
survey dissemination
url https://siuj.org/index.php/siuj/article/download/249/201
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AT vineetgauhar tipsandpitfallsinusingsocialmediaplatformsforsurveydissemination
AT danielecastellani tipsandpitfallsinusingsocialmediaplatformsforsurveydissemination
AT jeremyycteoh tipsandpitfallsinusingsocialmediaplatformsforsurveydissemination