Specific Features of Development of the Russian Modern Art Market: Analysis of Krasnoyarsk Krai

This paper analyzes the modern art market of Russia. It gives special importance to the regional art market's specific features and "new media" as one of its elements. The purpose of this paper is to study market processes in the modern art sphere of Central Siberia (Krasnoyarsk Krai...

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Main Authors: Anastasia M. Obmorokova, Natalia O. Nemaeva, Gennady E. Karepov
Format: Article
Language:English
Published: EconJournals 2016-08-01
Series:International Review of Management and Marketing
Online Access:http://mail.econjournals.com/index.php/irmm/article/view/2812
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author Anastasia M. Obmorokova
Natalia O. Nemaeva
Gennady E. Karepov
author_facet Anastasia M. Obmorokova
Natalia O. Nemaeva
Gennady E. Karepov
author_sort Anastasia M. Obmorokova
collection DOAJ
description This paper analyzes the modern art market of Russia. It gives special importance to the regional art market's specific features and "new media" as one of its elements. The purpose of this paper is to study market processes in the modern art sphere of Central Siberia (Krasnoyarsk Krai). The main methods used to study are analytical reviews of foreign and domestic sources with regard to the given subject, studies of digital-marketing strategies, surveys and in-depth interviews. It is established that the dynamics of the regional art market in Krasnoyarsk directly depend upon such factors as communication and information digital technologies that are actively used by modern artists in order to create and maintain their prestige, as well as to increase their competitiveness. The paper establishes forecasts for the future of the Krasnoyarsk modern art market, including its general place in the structure of the art market of Russia, and the prospects of development of the regional fine art market. Keywords: Art Market, Siberia, Krasnoyarsk Krai, Digital Media, Art JEL Classifications: Z110, Z190  
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spelling doaj.art-1bce95ee931642f984c64bb9756cbf6c2023-02-15T16:20:12ZengEconJournalsInternational Review of Management and Marketing2146-44052016-08-0165SSpecific Features of Development of the Russian Modern Art Market: Analysis of Krasnoyarsk KraiAnastasia M. ObmorokovaNatalia O. NemaevaGennady E. Karepov This paper analyzes the modern art market of Russia. It gives special importance to the regional art market's specific features and "new media" as one of its elements. The purpose of this paper is to study market processes in the modern art sphere of Central Siberia (Krasnoyarsk Krai). The main methods used to study are analytical reviews of foreign and domestic sources with regard to the given subject, studies of digital-marketing strategies, surveys and in-depth interviews. It is established that the dynamics of the regional art market in Krasnoyarsk directly depend upon such factors as communication and information digital technologies that are actively used by modern artists in order to create and maintain their prestige, as well as to increase their competitiveness. The paper establishes forecasts for the future of the Krasnoyarsk modern art market, including its general place in the structure of the art market of Russia, and the prospects of development of the regional fine art market. Keywords: Art Market, Siberia, Krasnoyarsk Krai, Digital Media, Art JEL Classifications: Z110, Z190   http://mail.econjournals.com/index.php/irmm/article/view/2812
spellingShingle Anastasia M. Obmorokova
Natalia O. Nemaeva
Gennady E. Karepov
Specific Features of Development of the Russian Modern Art Market: Analysis of Krasnoyarsk Krai
International Review of Management and Marketing
title Specific Features of Development of the Russian Modern Art Market: Analysis of Krasnoyarsk Krai
title_full Specific Features of Development of the Russian Modern Art Market: Analysis of Krasnoyarsk Krai
title_fullStr Specific Features of Development of the Russian Modern Art Market: Analysis of Krasnoyarsk Krai
title_full_unstemmed Specific Features of Development of the Russian Modern Art Market: Analysis of Krasnoyarsk Krai
title_short Specific Features of Development of the Russian Modern Art Market: Analysis of Krasnoyarsk Krai
title_sort specific features of development of the russian modern art market analysis of krasnoyarsk krai
url http://mail.econjournals.com/index.php/irmm/article/view/2812
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