Management of the company responses to market changes
The kinds of reactions of enterprise to changes on market, the peculiarities of choice of method of corresponding management solution and instruments for successful marketing activity are considered.
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| Format: | Article |
| Language: | English |
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Sumy State University
2011-10-01
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| Series: | Marketing i Menedžment Innovacij |
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| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2011_3_1_106_110.pdf |