Flower and ornamental plant consumers profile and behavior
Due to the importance of the flower and ornamental plants sector in Brazilian agribusiness, studies that analyze the situation of its different segments can help to understand and establish policies and actions that support and stimulate their development. The objective was to analyze the profile an...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
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Sociedade Brasileira de Floricultura e Plantas Ornamentais
2020-07-01
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| Series: | Ornamental Horticulture |
| Subjects: | |
| Online Access: | https://ornamentalhorticulture.emnuvens.com.br/rbho/article/view/2158 |
| _version_ | 1797797446181453824 |
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| author | Patrícia Duarte de Oliveira Paiva Gabriela Silva Sant’Ana Francilene de Lourdes Bonifácio Michele Valquíria dos Reis Paulo Henrique Sales Guimarães |
| author_facet | Patrícia Duarte de Oliveira Paiva Gabriela Silva Sant’Ana Francilene de Lourdes Bonifácio Michele Valquíria dos Reis Paulo Henrique Sales Guimarães |
| author_sort | Patrícia Duarte de Oliveira Paiva |
| collection | DOAJ |
| description | Due to the importance of the flower and ornamental plants sector in Brazilian agribusiness, studies that analyze the situation of its different segments can help to understand and establish policies and actions that support and stimulate their development. The objective was to analyze the profile and behavior of consumers in the productive chain of flowers and ornamental plants. For this, a questionnaire with direct questions was prepared and directed to consumers of flowers and ornamental plants. The application was made personally with direct approaches in places of great movement and specialized technological fairs, and also online through social media, using Google platform. The results were analyzed by comparing qualitative variables using the Chi-Square test. It was identified that the profile of consumers is concentrated in women who live in large cities, consuming an average of R$ 100.00 to R$ 200.00 over a period of one year. |
| first_indexed | 2024-03-13T03:48:29Z |
| format | Article |
| id | doaj.art-1c11e246589448eea8d0174fee23ea1b |
| institution | Directory Open Access Journal |
| issn | 2447-536X |
| language | English |
| last_indexed | 2024-03-13T03:48:29Z |
| publishDate | 2020-07-01 |
| publisher | Sociedade Brasileira de Floricultura e Plantas Ornamentais |
| record_format | Article |
| series | Ornamental Horticulture |
| spelling | doaj.art-1c11e246589448eea8d0174fee23ea1b2023-06-22T20:34:38ZengSociedade Brasileira de Floricultura e Plantas OrnamentaisOrnamental Horticulture2447-536X2020-07-0126310.1590/2447-536X.v26i3.21582113Flower and ornamental plant consumers profile and behaviorPatrícia Duarte de Oliveira Paiva0Gabriela Silva Sant’Ana1Francilene de Lourdes Bonifácio2Michele Valquíria dos Reis3Paulo Henrique Sales Guimarães4Universidade Federal de Lavras - Departamento de Agricultura, Lavras, MG, Brazil, revista.ornamentalhorticulture@gmail.comUniversidade Federal de Lavras Departamento de AgriculturaUniversidade Federal de Lavras Departamento de AgriculturaUniversidade Federal de LavrasUniversidade Federal de Lavras Departamento de EstatísticaDue to the importance of the flower and ornamental plants sector in Brazilian agribusiness, studies that analyze the situation of its different segments can help to understand and establish policies and actions that support and stimulate their development. The objective was to analyze the profile and behavior of consumers in the productive chain of flowers and ornamental plants. For this, a questionnaire with direct questions was prepared and directed to consumers of flowers and ornamental plants. The application was made personally with direct approaches in places of great movement and specialized technological fairs, and also online through social media, using Google platform. The results were analyzed by comparing qualitative variables using the Chi-Square test. It was identified that the profile of consumers is concentrated in women who live in large cities, consuming an average of R$ 100.00 to R$ 200.00 over a period of one year.https://ornamentalhorticulture.emnuvens.com.br/rbho/article/view/2158gribusinessfloriculture production chainornamental flowers and plants market. |
| spellingShingle | Patrícia Duarte de Oliveira Paiva Gabriela Silva Sant’Ana Francilene de Lourdes Bonifácio Michele Valquíria dos Reis Paulo Henrique Sales Guimarães Flower and ornamental plant consumers profile and behavior Ornamental Horticulture gribusiness floriculture production chain ornamental flowers and plants market. |
| title | Flower and ornamental plant consumers profile and behavior |
| title_full | Flower and ornamental plant consumers profile and behavior |
| title_fullStr | Flower and ornamental plant consumers profile and behavior |
| title_full_unstemmed | Flower and ornamental plant consumers profile and behavior |
| title_short | Flower and ornamental plant consumers profile and behavior |
| title_sort | flower and ornamental plant consumers profile and behavior |
| topic | gribusiness floriculture production chain ornamental flowers and plants market. |
| url | https://ornamentalhorticulture.emnuvens.com.br/rbho/article/view/2158 |
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