ANTI-CRISIS MANAGEMENT IN CONTEXT OF ITS THEORETICAL AND METHODOLOGICAL RESEARCH BASES
Effective country and enterprise economic management determines survival of dozens thousand Russian enterprises under market economics conditions any time, but management on the basis of marketing elements gains particular importance during crises. Anti-crisis management is a complex preventive mana...
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| Format: | Article |
| Language: | Russian |
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Nauka
2016-12-01
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| Series: | Модернизация, инновация, развитие |
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| Online Access: | https://www.mir-nayka.com/jour/article/view/577 |
| Summary: | Effective country and enterprise economic management determines survival of dozens thousand Russian enterprises under market economics conditions any time, but management on the basis of marketing elements gains particular importance during crises. Anti-crisis management is a complex preventive management model created and functioning to neutralize or mitigate crisis phenomena. Different anti-crisis management theoretical and practical concepts used in the world are discussed and compared along with the management research approaches. Described in the article is author’s approach to anti-crisis enterprise management based on the need for enterprise to study relations between certain marketing elements and project efficiency indices and to take them into account. |
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| ISSN: | 2079-4665 2411-796X |