THE EFFECT OF CELEBRITY ENDORSER ATTRIBUTES, ISSUE INVOLVEMENT AND PERCEIVED SOCIAL SUPPORT ON ATTITUDE TOWARDS ORGAN DONATION REGISTRATION

THE EFFECT OF CELEBRITY ENDORSER ATTRIBUTES, ISSUE INVOLVEMENT AND PERCEIVED SOCIAL SUPPORT ON ATTITUDE TOWARDS ORGAN DONATION REGISTRATION

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Bibliographic Details
Main Authors:	Stephen Laison Sondoh Jr, Sharifah Nurafizah Syed Annuar, Andreas Totu, Geoffrey Tanakinjal, Rayner Alfred
Format:	Article
Language:	English
Published:	Sarawak Research Society (SRS) 2018-06-01
Series:	Journal of Applied Structural Equation Modeling
Subjects:	celebrity endorser attributes issue involvement perceived social support attitude towards organ donation registration
Online Access:	https://jasemjournal.com/wp-content/uploads/2019/10/JASEMv22_Sondoh-et-al.2018.pdf

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