The Emotional States of the Consumer in Stores: The PA (Pleasure-Arousal) Adapted to the Algerian Context
The purpose of this paper is the proposal of a scale for measuring emotional states experienced within a point of sale, for non-English speaking consumers. Since the validity of the measuring instruments may affect the relevance and quality of managerial decisions, the development of a sufficiently...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sprint Investify
2016-03-01
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| Series: | Expert Journal of Marketing |
| Subjects: | |
| Online Access: | http://marketing.expertjournals.com/23446773-402/ |
| _version_ | 1819267518343151616 |
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| author | Sabrina ELBACHIR Abderrahmane CHENINI |
| author_facet | Sabrina ELBACHIR Abderrahmane CHENINI |
| author_sort | Sabrina ELBACHIR |
| collection | DOAJ |
| description | The purpose of this paper is the proposal of a scale for measuring emotional states experienced within a point of sale, for non-English speaking consumers. Since the validity of the measuring instruments may affect the relevance and quality of managerial decisions, the development of a sufficiently reliable measurement that take into account the specificity of a country becomes necessary. Following a literature review that allowed us to highlight existing measuring instruments of emotional states and their disadvantages, we have developed a measurement scale based on two emotional dimensions: pleasure and arousal (stimulation). Following the Churchill Paradigm, the results of our analysis show that the reliability and construct validity of our scale were improved. |
| first_indexed | 2024-12-23T21:18:26Z |
| format | Article |
| id | doaj.art-1c1eb4b2b66448b6a210869ca36278dd |
| institution | Directory Open Access Journal |
| issn | 2344-6773 |
| language | English |
| last_indexed | 2024-12-23T21:18:26Z |
| publishDate | 2016-03-01 |
| publisher | Sprint Investify |
| record_format | Article |
| series | Expert Journal of Marketing |
| spelling | doaj.art-1c1eb4b2b66448b6a210869ca36278dd2022-12-21T17:30:49ZengSprint InvestifyExpert Journal of Marketing2344-67732016-03-01411019The Emotional States of the Consumer in Stores: The PA (Pleasure-Arousal) Adapted to the Algerian ContextSabrina ELBACHIR0Abderrahmane CHENINI1University of Mascara, AlgeriaUniversity of Mascara, AlgeriaThe purpose of this paper is the proposal of a scale for measuring emotional states experienced within a point of sale, for non-English speaking consumers. Since the validity of the measuring instruments may affect the relevance and quality of managerial decisions, the development of a sufficiently reliable measurement that take into account the specificity of a country becomes necessary. Following a literature review that allowed us to highlight existing measuring instruments of emotional states and their disadvantages, we have developed a measurement scale based on two emotional dimensions: pleasure and arousal (stimulation). Following the Churchill Paradigm, the results of our analysis show that the reliability and construct validity of our scale were improved.http://marketing.expertjournals.com/23446773-402/emotional statesmeasurement scalepleasure-arousalstoresverbal measures |
| spellingShingle | Sabrina ELBACHIR Abderrahmane CHENINI The Emotional States of the Consumer in Stores: The PA (Pleasure-Arousal) Adapted to the Algerian Context Expert Journal of Marketing emotional states measurement scale pleasure-arousal stores verbal measures |
| title | The Emotional States of the Consumer in Stores: The PA (Pleasure-Arousal) Adapted to the Algerian Context |
| title_full | The Emotional States of the Consumer in Stores: The PA (Pleasure-Arousal) Adapted to the Algerian Context |
| title_fullStr | The Emotional States of the Consumer in Stores: The PA (Pleasure-Arousal) Adapted to the Algerian Context |
| title_full_unstemmed | The Emotional States of the Consumer in Stores: The PA (Pleasure-Arousal) Adapted to the Algerian Context |
| title_short | The Emotional States of the Consumer in Stores: The PA (Pleasure-Arousal) Adapted to the Algerian Context |
| title_sort | emotional states of the consumer in stores the pa pleasure arousal adapted to the algerian context |
| topic | emotional states measurement scale pleasure-arousal stores verbal measures |
| url | http://marketing.expertjournals.com/23446773-402/ |
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