Factors Affecting the Behavioral Intention of using Sedayuone Mobile Application
This research evaluated the factors that influenced the behavioral intention to use a mobile application. The case study used was SedayuOne mobile application. The method used was the questionnaires using Unified Theory of Acceptance and Use of Technology (UTAUT2) model. The questionnaires were sent...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2017-09-01
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| Series: | ComTech |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/comtech/article/view/3722 |
| _version_ | 1797766152131182592 |
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| author | Yanfi Yanfi Yohannes Kurniawan Yulyani Arifin |
| author_facet | Yanfi Yanfi Yohannes Kurniawan Yulyani Arifin |
| author_sort | Yanfi Yanfi |
| collection | DOAJ |
| description | This research evaluated the factors that influenced the behavioral intention to use a mobile application. The case study used was SedayuOne mobile application. The method used was the questionnaires using Unified Theory of Acceptance and Use of Technology (UTAUT2) model. The questionnaires were sent to the 342 members by using email. The result shows that the user habit is the highest factor that influences the user behavioral intention to consume the SEDAYUONE application.
Therefore, to maintain the user behavior, the company must know the user habit and consider promotional strategies to enhance the attractiveness and maintain customer loyalty. |
| first_indexed | 2024-03-12T20:21:06Z |
| format | Article |
| id | doaj.art-1c2d2ce01a4443d19f4c78435e9f3be2 |
| institution | Directory Open Access Journal |
| issn | 2087-1244 2476-907X |
| language | English |
| last_indexed | 2024-03-12T20:21:06Z |
| publishDate | 2017-09-01 |
| publisher | Bina Nusantara University |
| record_format | Article |
| series | ComTech |
| spelling | doaj.art-1c2d2ce01a4443d19f4c78435e9f3be22023-08-02T00:53:57ZengBina Nusantara UniversityComTech2087-12442476-907X2017-09-018313714310.21512/comtech.v8i3.37223170Factors Affecting the Behavioral Intention of using Sedayuone Mobile ApplicationYanfi Yanfi0Yohannes Kurniawan1Yulyani Arifin2Bina Nusantara UniversityBina Nusantara UniversityBina Nusantara UniversityThis research evaluated the factors that influenced the behavioral intention to use a mobile application. The case study used was SedayuOne mobile application. The method used was the questionnaires using Unified Theory of Acceptance and Use of Technology (UTAUT2) model. The questionnaires were sent to the 342 members by using email. The result shows that the user habit is the highest factor that influences the user behavioral intention to consume the SEDAYUONE application. Therefore, to maintain the user behavior, the company must know the user habit and consider promotional strategies to enhance the attractiveness and maintain customer loyalty.https://journal.binus.ac.id/index.php/comtech/article/view/3722mobile application, behavioral intention, user behavior, UTAUT2 |
| spellingShingle | Yanfi Yanfi Yohannes Kurniawan Yulyani Arifin Factors Affecting the Behavioral Intention of using Sedayuone Mobile Application ComTech mobile application, behavioral intention, user behavior, UTAUT2 |
| title | Factors Affecting the Behavioral Intention of using Sedayuone Mobile Application |
| title_full | Factors Affecting the Behavioral Intention of using Sedayuone Mobile Application |
| title_fullStr | Factors Affecting the Behavioral Intention of using Sedayuone Mobile Application |
| title_full_unstemmed | Factors Affecting the Behavioral Intention of using Sedayuone Mobile Application |
| title_short | Factors Affecting the Behavioral Intention of using Sedayuone Mobile Application |
| title_sort | factors affecting the behavioral intention of using sedayuone mobile application |
| topic | mobile application, behavioral intention, user behavior, UTAUT2 |
| url | https://journal.binus.ac.id/index.php/comtech/article/view/3722 |
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