The Effect of Event Prestige on Event Participation Intention: The Case of the FISU World University Summer Games
Mega sports events play an important role in the development of the host city. This study examined the relationship between event prestige, city image, place attachment, and event involvement intention of the host community. Data were obtained using questionnaires distributed to college students in...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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MDPI AG
2022-12-01
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| Series: | Urban Science |
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| Online Access: | https://www.mdpi.com/2413-8851/6/4/90 |
| _version_ | 1827636628405878784 |
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| author | Daogang He Xi Chen |
| author_facet | Daogang He Xi Chen |
| author_sort | Daogang He |
| collection | DOAJ |
| description | Mega sports events play an important role in the development of the host city. This study examined the relationship between event prestige, city image, place attachment, and event involvement intention of the host community. Data were obtained using questionnaires distributed to college students in Chengdu, China 2022, when it was the host of the World University Games. The results show that the event’s prestige as perceived by college students had a significant positive impact on the intention to participate in the event, and the event’s prestige had a significant positive impact on the image of the city but had no effect on the place attachment of college students. City image and place attachment has a chain mediating effect between the event prestige and the participation intention. Moreover, hosting an event can form a positive image of the host city, thus further enhancing the place attachment of college students, and providing talent protection for urban development. The implications of these findings for the event’s organization strategies as well as future research directions are discussed. |
| first_indexed | 2024-03-09T15:45:27Z |
| format | Article |
| id | doaj.art-1c67d71387544c8a86b6c66ae04fb49c |
| institution | Directory Open Access Journal |
| issn | 2413-8851 |
| language | English |
| last_indexed | 2024-03-09T15:45:27Z |
| publishDate | 2022-12-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Urban Science |
| spelling | doaj.art-1c67d71387544c8a86b6c66ae04fb49c2023-11-24T18:30:17ZengMDPI AGUrban Science2413-88512022-12-01649010.3390/urbansci6040090The Effect of Event Prestige on Event Participation Intention: The Case of the FISU World University Summer GamesDaogang He0Xi Chen1School of Sport Leisure and Tourism, Beijing Sport University, Beijing 100084, ChinaSchool of Sport Leisure and Tourism, Beijing Sport University, Beijing 100084, ChinaMega sports events play an important role in the development of the host city. This study examined the relationship between event prestige, city image, place attachment, and event involvement intention of the host community. Data were obtained using questionnaires distributed to college students in Chengdu, China 2022, when it was the host of the World University Games. The results show that the event’s prestige as perceived by college students had a significant positive impact on the intention to participate in the event, and the event’s prestige had a significant positive impact on the image of the city but had no effect on the place attachment of college students. City image and place attachment has a chain mediating effect between the event prestige and the participation intention. Moreover, hosting an event can form a positive image of the host city, thus further enhancing the place attachment of college students, and providing talent protection for urban development. The implications of these findings for the event’s organization strategies as well as future research directions are discussed.https://www.mdpi.com/2413-8851/6/4/90event prestigecity imageplace attachmentevent participation intentionFISU World University Summer Games |
| spellingShingle | Daogang He Xi Chen The Effect of Event Prestige on Event Participation Intention: The Case of the FISU World University Summer Games Urban Science event prestige city image place attachment event participation intention FISU World University Summer Games |
| title | The Effect of Event Prestige on Event Participation Intention: The Case of the FISU World University Summer Games |
| title_full | The Effect of Event Prestige on Event Participation Intention: The Case of the FISU World University Summer Games |
| title_fullStr | The Effect of Event Prestige on Event Participation Intention: The Case of the FISU World University Summer Games |
| title_full_unstemmed | The Effect of Event Prestige on Event Participation Intention: The Case of the FISU World University Summer Games |
| title_short | The Effect of Event Prestige on Event Participation Intention: The Case of the FISU World University Summer Games |
| title_sort | effect of event prestige on event participation intention the case of the fisu world university summer games |
| topic | event prestige city image place attachment event participation intention FISU World University Summer Games |
| url | https://www.mdpi.com/2413-8851/6/4/90 |
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