The influence of soft power on the internationalization of Brazilian cultural products: Proposal for a framework
Culture has become one of the fastest growing sectors in post-industrial economies. To know its function and to expand its performance as a factor of inflow in the economy will allow us to improve living conditions, favoring the better organization of productive processes and access to cultural good...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Escola Superior de Propaganda e Marketing - ESPM
2016-05-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/313 |
| _version_ | 1819227909000265728 |
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| author | Alexandre Rabêlo Neto Neto José Milton de Sousa Filho |
| author_facet | Alexandre Rabêlo Neto Neto José Milton de Sousa Filho |
| author_sort | Alexandre Rabêlo Neto Neto |
| collection | DOAJ |
| description | Culture has become one of the fastest growing sectors in post-industrial economies. To know its function and to expand its performance as a factor of inflow in the economy will allow us to improve living conditions, favoring the better organization of productive processes and access to cultural goods. Internationalizing means considering different levels of relationship and business execution, from the buying and selling of products and services to investment in assets in other countries (direct investment and portfolio investment). Soft power is included in this discussion because of its potential to give a country an internationalization strategy with regard to cultural products. The main objective of the study is to analyze the influence of soft power as a moderating variable in the internationalization of Brazilian cultural products. The development of explanatory models on the internationalization of Brazilian cultural products has been little explored. The proposed framework presented here relates to the variables "made in", preference, and internationalization of Brazilian cultural product with the moderating variable of soft power, aiming to provide opportunities for further discussions on the subject, besides enabling its application for future studies. |
| first_indexed | 2024-12-23T10:48:52Z |
| format | Article |
| id | doaj.art-1c67f12506e64035b15c3266141e78ca |
| institution | Directory Open Access Journal |
| issn | 1980-4865 |
| language | English |
| last_indexed | 2024-12-23T10:48:52Z |
| publishDate | 2016-05-01 |
| publisher | Escola Superior de Propaganda e Marketing - ESPM |
| record_format | Article |
| series | Internext: Revista Eletrônica de Negócios Internacionais |
| spelling | doaj.art-1c67f12506e64035b15c3266141e78ca2022-12-21T17:49:57ZengEscola Superior de Propaganda e Marketing - ESPMInternext: Revista Eletrônica de Negócios Internacionais1980-48652016-05-01111374810.18568/1980-4865.11137-48208The influence of soft power on the internationalization of Brazilian cultural products: Proposal for a frameworkAlexandre Rabêlo Neto Neto0José Milton de Sousa Filho1Universidade Federal do Piauí – UFPI, Teresina, PIUniversidade Federal de Fortaleza – UNIFOR, Fortaleza, CECulture has become one of the fastest growing sectors in post-industrial economies. To know its function and to expand its performance as a factor of inflow in the economy will allow us to improve living conditions, favoring the better organization of productive processes and access to cultural goods. Internationalizing means considering different levels of relationship and business execution, from the buying and selling of products and services to investment in assets in other countries (direct investment and portfolio investment). Soft power is included in this discussion because of its potential to give a country an internationalization strategy with regard to cultural products. The main objective of the study is to analyze the influence of soft power as a moderating variable in the internationalization of Brazilian cultural products. The development of explanatory models on the internationalization of Brazilian cultural products has been little explored. The proposed framework presented here relates to the variables "made in", preference, and internationalization of Brazilian cultural product with the moderating variable of soft power, aiming to provide opportunities for further discussions on the subject, besides enabling its application for future studies.https://internext.espm.br/internext/article/view/313produto culturalsoft powerinternacionalização |
| spellingShingle | Alexandre Rabêlo Neto Neto José Milton de Sousa Filho The influence of soft power on the internationalization of Brazilian cultural products: Proposal for a framework Internext: Revista Eletrônica de Negócios Internacionais produto cultural soft power internacionalização |
| title | The influence of soft power on the internationalization of Brazilian cultural products: Proposal for a framework |
| title_full | The influence of soft power on the internationalization of Brazilian cultural products: Proposal for a framework |
| title_fullStr | The influence of soft power on the internationalization of Brazilian cultural products: Proposal for a framework |
| title_full_unstemmed | The influence of soft power on the internationalization of Brazilian cultural products: Proposal for a framework |
| title_short | The influence of soft power on the internationalization of Brazilian cultural products: Proposal for a framework |
| title_sort | influence of soft power on the internationalization of brazilian cultural products proposal for a framework |
| topic | produto cultural soft power internacionalização |
| url | https://internext.espm.br/internext/article/view/313 |
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