THE ROLE OF TRUST AS A MEDIATION BETWEEN THE EFFECT OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE TO INTEREST TO BUY E-BOOK
The purpose of this study is to know and explain whether the benefits and ease of using e-books affect the interest in buying e-books. This research is intended to explain and analyze whether the trust mediated the effect of perceived usefulness and perceived ease of use on the intention to buy e-bo...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Brawijaya
2018-09-01
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| Series: | Jurnal Aplikasi Manajemen |
| Subjects: | |
| Online Access: | http://jurnaljam.ub.ac.id/index.php/jam/article/view/1332 |
| _version_ | 1818016432962666496 |
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| author | Rr. Fradiani Eka Yudiarti Astrid Puspaningrum |
| author_facet | Rr. Fradiani Eka Yudiarti Astrid Puspaningrum |
| author_sort | Rr. Fradiani Eka Yudiarti |
| collection | DOAJ |
| description | The purpose of this study is to know and explain whether the benefits and ease of using e-books affect the interest in buying e-books. This research is intended to explain and analyze whether the trust mediated the effect of perceived usefulness and perceived ease of use on the intention to buy e-books. This study examines the interest of buying ebooks. By adopting the TAM model, this study proposed trust as a mediator of perceived usefulness and perceived ease of use influence on intention to buy an e-book. The hypotheses were tested statistically using the SEM-PLS model. The results of this study indicate that perceived usefulness has no significant effect on the intention to buy an e-book, Perceived ease of use has a significant effect to the intention to buy e-books, and trusts have been significantly mediated the effect of perceived usefulness and perceived ease of use on the intention to buy an e-book. |
| first_indexed | 2024-04-14T07:12:12Z |
| format | Article |
| id | doaj.art-1c712d5c2fa04172b37b8b140ea86fdd |
| institution | Directory Open Access Journal |
| issn | 1693-5241 2302-6332 |
| language | English |
| last_indexed | 2024-04-14T07:12:12Z |
| publishDate | 2018-09-01 |
| publisher | University of Brawijaya |
| record_format | Article |
| series | Jurnal Aplikasi Manajemen |
| spelling | doaj.art-1c712d5c2fa04172b37b8b140ea86fdd2022-12-22T02:06:24ZengUniversity of BrawijayaJurnal Aplikasi Manajemen1693-52412302-63322018-09-0116310.21776/ub.jam.2018.016.03.14941THE ROLE OF TRUST AS A MEDIATION BETWEEN THE EFFECT OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE TO INTEREST TO BUY E-BOOKRr. Fradiani Eka Yudiarti0Astrid Puspaningrum1Master of Management Faculty of Economics and Business Universitas BrawijayaFaculty of Economics and Business Universitas BrawijayaThe purpose of this study is to know and explain whether the benefits and ease of using e-books affect the interest in buying e-books. This research is intended to explain and analyze whether the trust mediated the effect of perceived usefulness and perceived ease of use on the intention to buy e-books. This study examines the interest of buying ebooks. By adopting the TAM model, this study proposed trust as a mediator of perceived usefulness and perceived ease of use influence on intention to buy an e-book. The hypotheses were tested statistically using the SEM-PLS model. The results of this study indicate that perceived usefulness has no significant effect on the intention to buy an e-book, Perceived ease of use has a significant effect to the intention to buy e-books, and trusts have been significantly mediated the effect of perceived usefulness and perceived ease of use on the intention to buy an e-book.http://jurnaljam.ub.ac.id/index.php/jam/article/view/1332TAMPerceived usefulness (PU)Perceived ease of use (PEOU)TrustIntention to buy an e-book |
| spellingShingle | Rr. Fradiani Eka Yudiarti Astrid Puspaningrum THE ROLE OF TRUST AS A MEDIATION BETWEEN THE EFFECT OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE TO INTEREST TO BUY E-BOOK Jurnal Aplikasi Manajemen TAM Perceived usefulness (PU) Perceived ease of use (PEOU) Trust Intention to buy an e-book |
| title | THE ROLE OF TRUST AS A MEDIATION BETWEEN THE EFFECT OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE TO INTEREST TO BUY E-BOOK |
| title_full | THE ROLE OF TRUST AS A MEDIATION BETWEEN THE EFFECT OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE TO INTEREST TO BUY E-BOOK |
| title_fullStr | THE ROLE OF TRUST AS A MEDIATION BETWEEN THE EFFECT OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE TO INTEREST TO BUY E-BOOK |
| title_full_unstemmed | THE ROLE OF TRUST AS A MEDIATION BETWEEN THE EFFECT OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE TO INTEREST TO BUY E-BOOK |
| title_short | THE ROLE OF TRUST AS A MEDIATION BETWEEN THE EFFECT OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE TO INTEREST TO BUY E-BOOK |
| title_sort | role of trust as a mediation between the effect of perceived usefulness and perceived ease of use to interest to buy e book |
| topic | TAM Perceived usefulness (PU) Perceived ease of use (PEOU) Trust Intention to buy an e-book |
| url | http://jurnaljam.ub.ac.id/index.php/jam/article/view/1332 |
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