THE ROLE OF TRUST AS A MEDIATION BETWEEN THE EFFECT OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE TO INTEREST TO BUY E-BOOK

THE ROLE OF TRUST AS A MEDIATION BETWEEN THE EFFECT OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE TO INTEREST TO BUY E-BOOK

The purpose of this study is to know and explain whether the benefits and ease of using e-books affect the interest in buying e-books. This research is intended to explain and analyze whether the trust mediated the effect of perceived usefulness and perceived ease of use on the intention to buy e-bo...

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Bibliographic Details
Main Authors: Rr. Fradiani Eka Yudiarti, Astrid Puspaningrum
Format: Article
Language:English
Published: University of Brawijaya 2018-09-01
Series:Jurnal Aplikasi Manajemen
Subjects:
TAM
Perceived usefulness (PU)
Perceived ease of use (PEOU)
Trust
Intention to buy an e-book
Online Access:http://jurnaljam.ub.ac.id/index.php/jam/article/view/1332

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