Large-scale loyalty card data in health research

Large-scale loyalty card data in health research

Objective To study the characteristics of large-scale loyalty card data obtained in Finland, and to evaluate their potential and challenges in health research. Methods We contacted the holders of a certain loyalty card living in a specific region in Finland via email, and requested their electronic...

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Bibliographic Details
Main Authors:	Jaakko Nevalainen, Maijaliisa Erkkola, Hannu Saarijärvi, Turkka Näppilä, Mikael Fogelholm
Format:	Article
Language:	English
Published:	SAGE Publishing 2018-11-01
Series:	Digital Health
Online Access:	https://doi.org/10.1177/2055207618816898

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