Fashion during the 20th century post-war periods

20th century war and post-war periods are a particularly specific time lines that have a dramatic effect on the development of fashion. In the post-war period, the problem of fashion appearance took a back seat. This fact, which affects both sexes equally, is perceived relatively quietly by men but...

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Main Authors: Kertakova Marija, Jordeva Sonja, Mojsov Kiro
Format: Article
Language:English
Published: Union of Textile Engineers and Technicians of Serbia, Belgrade 2019-01-01
Series:Tekstilna industrija
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0040-2389/2019/0040-23891903029K.pdf
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author Kertakova Marija
Jordeva Sonja
Mojsov Kiro
author_facet Kertakova Marija
Jordeva Sonja
Mojsov Kiro
author_sort Kertakova Marija
collection DOAJ
description 20th century war and post-war periods are a particularly specific time lines that have a dramatic effect on the development of fashion. In the post-war period, the problem of fashion appearance took a back seat. This fact, which affects both sexes equally, is perceived relatively quietly by men but not by women. As always, there are two trends - attraction and repulsion. The first involves the use of military elements in a civilian costume. The second tendency is to create a line that will allow people to shake off as soon as possible the nightmarish memories of the war. The new social ideal of beauty is based on the clear construction and appropriateness of the garment, but it already feels the ebb and fl ow of the principle of military production - "cheap and easy". The new fashion bows to the elements left behind by cubism and constructivism - rigor, clarity, linearity, volume reduction - after the First and - convenience, combination of the incompatible, kaleidoscope of colors, fabrics and forms - after the Second World War. After the end of the two world wars, the military and pre-war influences were almost forgotten. New generations live their full-blooded lives and are interested in fashionable clothing, and here come the first fashion trends related to youth counterculture. The breakthrough of women in the business world and the trace for emancipation imposes from military elements, ladies' fashion, to begin to shift towards masculine ones. A new wave of segregation and a special attitude towards a brand new women's business clothing begins.
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spelling doaj.art-1c7ca3e7773b4333be5e2c5273af27a12022-12-22T00:53:59ZengUnion of Textile Engineers and Technicians of Serbia, BelgradeTekstilna industrija0040-23890040-23892019-01-0167329380040-23891903029KFashion during the 20th century post-war periodsKertakova Marija0Jordeva Sonja1Mojsov Kiro2University Goce Delcev, Technological and Technical Faculty, Stip, Republic North of MacedoniaUniversity Goce Delcev, Technological and Technical Faculty, Stip, Republic North of MacedoniaUniversity Goce Delcev, Technological and Technical Faculty, Stip, Republic North of Macedonia20th century war and post-war periods are a particularly specific time lines that have a dramatic effect on the development of fashion. In the post-war period, the problem of fashion appearance took a back seat. This fact, which affects both sexes equally, is perceived relatively quietly by men but not by women. As always, there are two trends - attraction and repulsion. The first involves the use of military elements in a civilian costume. The second tendency is to create a line that will allow people to shake off as soon as possible the nightmarish memories of the war. The new social ideal of beauty is based on the clear construction and appropriateness of the garment, but it already feels the ebb and fl ow of the principle of military production - "cheap and easy". The new fashion bows to the elements left behind by cubism and constructivism - rigor, clarity, linearity, volume reduction - after the First and - convenience, combination of the incompatible, kaleidoscope of colors, fabrics and forms - after the Second World War. After the end of the two world wars, the military and pre-war influences were almost forgotten. New generations live their full-blooded lives and are interested in fashionable clothing, and here come the first fashion trends related to youth counterculture. The breakthrough of women in the business world and the trace for emancipation imposes from military elements, ladies' fashion, to begin to shift towards masculine ones. A new wave of segregation and a special attitude towards a brand new women's business clothing begins.https://scindeks-clanci.ceon.rs/data/pdf/0040-2389/2019/0040-23891903029K.pdf20th century war and post-war periodsmilitary elements in a civilian costumenew fashion linesnew generationsyouth counterculturewomen's business clothing
spellingShingle Kertakova Marija
Jordeva Sonja
Mojsov Kiro
Fashion during the 20th century post-war periods
Tekstilna industrija
20th century war and post-war periods
military elements in a civilian costume
new fashion lines
new generations
youth counterculture
women's business clothing
title Fashion during the 20th century post-war periods
title_full Fashion during the 20th century post-war periods
title_fullStr Fashion during the 20th century post-war periods
title_full_unstemmed Fashion during the 20th century post-war periods
title_short Fashion during the 20th century post-war periods
title_sort fashion during the 20th century post war periods
topic 20th century war and post-war periods
military elements in a civilian costume
new fashion lines
new generations
youth counterculture
women's business clothing
url https://scindeks-clanci.ceon.rs/data/pdf/0040-2389/2019/0040-23891903029K.pdf
work_keys_str_mv AT kertakovamarija fashionduringthe20thcenturypostwarperiods
AT jordevasonja fashionduringthe20thcenturypostwarperiods
AT mojsovkiro fashionduringthe20thcenturypostwarperiods