Attitudes of Consumers from the Mostar Canton in Bosnia and Herzegovina toward Advertising through Sport among the Question how Often they Participate in Sports Activities
Advertising is an attractive promotional tool for marketers who can use it to strengthen communication with consumers and persuade them to purchasing certain product or service. Hence, there is necessity to analyse their general attitudes among various questions, while this research was aimed at gai...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Montenegro, Faculty for Sport and Physical Education, Montenegrin Sports Academy
2018-04-01
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| Series: | Journal of Anthropology of Sport and Physical Education |
| Subjects: | |
| Online Access: | http://www.jaspe.ac.me/clanci/JASPE_April_2018_Corluka_9-13.pdf |