Survey data to assess consumers’ attitudes towards circular economy and bioeconomy practices: A focus on the fashion industry

This data article presents data collected through a survey with the aim of understanding consumers’ behavior in the fashion industry. The analyses of these data are elaborated in the article “The circular economy and bioeconomy in the fashion sector: Emergence of a “sustainability bias”” (Colasante...

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Main Authors: Idiano D'Adamo, Annarita Colasante
Format: Article
Language:English
Published: Elsevier 2022-08-01
Series:Data in Brief
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2352340922005820
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author Idiano D'Adamo
Annarita Colasante
author_facet Idiano D'Adamo
Annarita Colasante
author_sort Idiano D'Adamo
collection DOAJ
description This data article presents data collected through a survey with the aim of understanding consumers’ behavior in the fashion industry. The analyses of these data are elaborated in the article “The circular economy and bioeconomy in the fashion sector: Emergence of a “sustainability bias”” (Colasante and Adamo 2021). As highlighted in the literature, the fashion industry contributes significantly to environmental pollution in all steps, from the production to the delivery. Often, consumers are not aware of the impact of their fashion habits on the environment and this led to the emergence of the well-known fast fashion phenomenon. Even though there is a lack of evidence on this topic, shifting consumers to embrace bioeconomy as well as circular economy principles constitutes a possible solution to reduce the impact of the fashion sector on the environment. We collected these data on consumers’ habits and preferences regarding both bioeconomy and circular economy by means of a questionnaire in which a total of 402 Italian people took part by using Amazon Mechanical Turk (MTurk) platform. This paper aims at presenting the data split in the three main blocks: (i) consumer perception; (ii) purchasing habits; and (iii) consumers’ willingness to pay (WTP). The results obtained are of interest to citizens, business, academics and policy makers to understand consumers’ perception of sustainability in the fashion industry. The proposed dataset can be replicated on a global scale, on specific market segments of the fashion industry and can be used to compare the perception of the circular bioeconomy in other sectors.
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spelling doaj.art-1c954284185240f0bdf00f45d2bfa53c2022-12-22T02:51:19ZengElsevierData in Brief2352-34092022-08-0143108385Survey data to assess consumers’ attitudes towards circular economy and bioeconomy practices: A focus on the fashion industryIdiano D'Adamo0Annarita Colasante1Department of Computer, Control and Management Engineering, Sapienza University of Rome, Via Ariosto 25, Rome 00185, Italy; Corresponding author.Department of Law and Economics, UnitelmaSapienza – University of Rome, Piazza Sassari 4, Roma 00161, ItalyThis data article presents data collected through a survey with the aim of understanding consumers’ behavior in the fashion industry. The analyses of these data are elaborated in the article “The circular economy and bioeconomy in the fashion sector: Emergence of a “sustainability bias”” (Colasante and Adamo 2021). As highlighted in the literature, the fashion industry contributes significantly to environmental pollution in all steps, from the production to the delivery. Often, consumers are not aware of the impact of their fashion habits on the environment and this led to the emergence of the well-known fast fashion phenomenon. Even though there is a lack of evidence on this topic, shifting consumers to embrace bioeconomy as well as circular economy principles constitutes a possible solution to reduce the impact of the fashion sector on the environment. We collected these data on consumers’ habits and preferences regarding both bioeconomy and circular economy by means of a questionnaire in which a total of 402 Italian people took part by using Amazon Mechanical Turk (MTurk) platform. This paper aims at presenting the data split in the three main blocks: (i) consumer perception; (ii) purchasing habits; and (iii) consumers’ willingness to pay (WTP). The results obtained are of interest to citizens, business, academics and policy makers to understand consumers’ perception of sustainability in the fashion industry. The proposed dataset can be replicated on a global scale, on specific market segments of the fashion industry and can be used to compare the perception of the circular bioeconomy in other sectors.http://www.sciencedirect.com/science/article/pii/S2352340922005820BioeconomyCircular economyConsumersFashion industrySustainabilitySurvey
spellingShingle Idiano D'Adamo
Annarita Colasante
Survey data to assess consumers’ attitudes towards circular economy and bioeconomy practices: A focus on the fashion industry
Data in Brief
Bioeconomy
Circular economy
Consumers
Fashion industry
Sustainability
Survey
title Survey data to assess consumers’ attitudes towards circular economy and bioeconomy practices: A focus on the fashion industry
title_full Survey data to assess consumers’ attitudes towards circular economy and bioeconomy practices: A focus on the fashion industry
title_fullStr Survey data to assess consumers’ attitudes towards circular economy and bioeconomy practices: A focus on the fashion industry
title_full_unstemmed Survey data to assess consumers’ attitudes towards circular economy and bioeconomy practices: A focus on the fashion industry
title_short Survey data to assess consumers’ attitudes towards circular economy and bioeconomy practices: A focus on the fashion industry
title_sort survey data to assess consumers attitudes towards circular economy and bioeconomy practices a focus on the fashion industry
topic Bioeconomy
Circular economy
Consumers
Fashion industry
Sustainability
Survey
url http://www.sciencedirect.com/science/article/pii/S2352340922005820
work_keys_str_mv AT idianodadamo surveydatatoassessconsumersattitudestowardscirculareconomyandbioeconomypracticesafocusonthefashionindustry
AT annaritacolasante surveydatatoassessconsumersattitudestowardscirculareconomyandbioeconomypracticesafocusonthefashionindustry