Pendampingan Pemasaran Industri Lokal Melalui Penggunaan Marketplace untuk Meningkatkan Hasil Produksi pada Masa Pandemi Covid-19 di Desa Sidomukti Lamongan
The problems faced by the local industry in Sidomukti Village start from sales decline and demand turnover and conventional marketing method. The purpose of this Community Service (PKM) is to provide an understanding of the meaning and concept of the marketplace, the benefits and advantages of marke...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Asosiasi Dosen Pengembang Masyarakat (ADPEMAS) Forum Komunikasi Dosen Peneliti (FKDP)
2020-11-01
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| Series: | Engagement: Jurnal Pengabdian Kepada Masyarakat |
| Subjects: | |
| Online Access: | http://engagement.fkdp.or.id/index.php/engagement/article/view/316 |
| _version_ | 1818240708548493312 |
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| author | Fita Faridah Zafa Wahyu Wulandari |
| author_facet | Fita Faridah Zafa Wahyu Wulandari |
| author_sort | Fita Faridah |
| collection | DOAJ |
| description | The problems faced by the local industry in Sidomukti Village start from sales decline and demand turnover and conventional marketing method. The purpose of this Community Service (PKM) is to provide an understanding of the meaning and concept of the marketplace, the benefits and advantages of marketing through the marketplace, how the marketplace works, the manufacturing process, how to register and create a shop in an online store (market) and to increase production through the marketplace. The method applied was service learning which includes three stages, namely the preparation, presentation, and reflection stages. The Community Service results in providing understanding to local industry players in the Sidomukti village about marketing and selling products through the marketplace, as well as being able to create an online shop, promote their products through the marketplace and increase in sales by 10% of products from local industries being marketed in several marketplaces. |
| first_indexed | 2024-12-12T13:17:44Z |
| format | Article |
| id | doaj.art-1ca530a908e548d28246e2767ccd819a |
| institution | Directory Open Access Journal |
| issn | 2579-8375 2579-8391 |
| language | Indonesian |
| last_indexed | 2024-12-12T13:17:44Z |
| publishDate | 2020-11-01 |
| publisher | Asosiasi Dosen Pengembang Masyarakat (ADPEMAS) Forum Komunikasi Dosen Peneliti (FKDP) |
| record_format | Article |
| series | Engagement: Jurnal Pengabdian Kepada Masyarakat |
| spelling | doaj.art-1ca530a908e548d28246e2767ccd819a2022-12-22T00:23:22ZindAsosiasi Dosen Pengembang Masyarakat (ADPEMAS) Forum Komunikasi Dosen Peneliti (FKDP)Engagement: Jurnal Pengabdian Kepada Masyarakat2579-83752579-83912020-11-014250952310.29062/engagement.v4i2.316316Pendampingan Pemasaran Industri Lokal Melalui Penggunaan Marketplace untuk Meningkatkan Hasil Produksi pada Masa Pandemi Covid-19 di Desa Sidomukti LamonganFita Faridah0Zafa Wahyu Wulandari1Universitas Islam LamonganUniversitas Islam LamonganThe problems faced by the local industry in Sidomukti Village start from sales decline and demand turnover and conventional marketing method. The purpose of this Community Service (PKM) is to provide an understanding of the meaning and concept of the marketplace, the benefits and advantages of marketing through the marketplace, how the marketplace works, the manufacturing process, how to register and create a shop in an online store (market) and to increase production through the marketplace. The method applied was service learning which includes three stages, namely the preparation, presentation, and reflection stages. The Community Service results in providing understanding to local industry players in the Sidomukti village about marketing and selling products through the marketplace, as well as being able to create an online shop, promote their products through the marketplace and increase in sales by 10% of products from local industries being marketed in several marketplaces.http://engagement.fkdp.or.id/index.php/engagement/article/view/316promoting bisnis product, marketplace, marketing. |
| spellingShingle | Fita Faridah Zafa Wahyu Wulandari Pendampingan Pemasaran Industri Lokal Melalui Penggunaan Marketplace untuk Meningkatkan Hasil Produksi pada Masa Pandemi Covid-19 di Desa Sidomukti Lamongan Engagement: Jurnal Pengabdian Kepada Masyarakat promoting bisnis product, marketplace, marketing. |
| title | Pendampingan Pemasaran Industri Lokal Melalui Penggunaan Marketplace untuk Meningkatkan Hasil Produksi pada Masa Pandemi Covid-19 di Desa Sidomukti Lamongan |
| title_full | Pendampingan Pemasaran Industri Lokal Melalui Penggunaan Marketplace untuk Meningkatkan Hasil Produksi pada Masa Pandemi Covid-19 di Desa Sidomukti Lamongan |
| title_fullStr | Pendampingan Pemasaran Industri Lokal Melalui Penggunaan Marketplace untuk Meningkatkan Hasil Produksi pada Masa Pandemi Covid-19 di Desa Sidomukti Lamongan |
| title_full_unstemmed | Pendampingan Pemasaran Industri Lokal Melalui Penggunaan Marketplace untuk Meningkatkan Hasil Produksi pada Masa Pandemi Covid-19 di Desa Sidomukti Lamongan |
| title_short | Pendampingan Pemasaran Industri Lokal Melalui Penggunaan Marketplace untuk Meningkatkan Hasil Produksi pada Masa Pandemi Covid-19 di Desa Sidomukti Lamongan |
| title_sort | pendampingan pemasaran industri lokal melalui penggunaan marketplace untuk meningkatkan hasil produksi pada masa pandemi covid 19 di desa sidomukti lamongan |
| topic | promoting bisnis product, marketplace, marketing. |
| url | http://engagement.fkdp.or.id/index.php/engagement/article/view/316 |
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