Storytelling festival participation and tourists’ revisit intention

Storytelling festival participation and tourists’ revisit intention

Storytelling is getting increasing attention as one of the effective strategies for revitalizing the local festivals and even regional economies. Yet, the mechanisms through how storytelling helps the success of local festivals are still relatively less known. Using the data from 322 individuals who...

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Bibliographic Details
Main Authors:	Sung-Hoon Ko, Ji-Young Kim, Yongjun Choi, Jongsung Kim, Hyun Chul Kang
Format:	Article
Language:	English
Published:	Frontiers Media S.A. 2022-09-01
Series:	Frontiers in Psychology
Subjects:	storytelling local festival authenticity positive emotion revisit intention
Online Access:	https://www.frontiersin.org/articles/10.3389/fpsyg.2022.968472/full

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