Marketing Channel Problems of Herbal Medicines from the Perspective of Pharmaceutical Distribution Companies
Background and Aim: Due to the variety of herbal medicine products and brands, competition among herbal medicine manufacturing companies has become a scientific and tactical competition. Herbal medicine companies by identifying the problems of pharmaceutical distribution companies can evaluate them...
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| Format: | Article |
| Language: | fas |
| Published: |
Tehran University of Medical Sciences
2020-02-01
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| Series: | پیاورد سلامت |
| Subjects: | |
| Online Access: | http://payavard.tums.ac.ir/article-1-6925-en.html |
| _version_ | 1818718496184336384 |
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| author | Ali Abedini Abedini Hamidreza Irani Hamidreza yazdani |
| author_facet | Ali Abedini Abedini Hamidreza Irani Hamidreza yazdani |
| author_sort | Ali Abedini Abedini |
| collection | DOAJ |
| description | Background and Aim: Due to the variety of herbal medicine products and brands, competition among herbal medicine manufacturing companies has become a scientific and tactical competition. Herbal medicine companies by identifying the problems of pharmaceutical distribution companies can evaluate them and find solutions to their problems and finally, they can maintain their competitive advantage in the market. Therefore, the purpose of this study was to identify the marketing channel problems of herbal medicine from the perspective of pharmaceutical distribution companies.
Materials and Methods: In this research, with exploratory interviews, the marketing channel problems of herbal medicine were identified from the perspective of distributors and analyzed using content analysis method. The statistical population of this study was pharmaceutical distributor’s managers in Tehran provinces, among which 16 persons were selected through the judgmental and snowball sampling method.
Results: The results showed the marketing channel problems of herbal medicines were categorized in Product, Prices, Place, Promotion, Physical Evidence, Process and People.
Conclusion: The government and the laws, in addition to the marketing can affect the marketing channel problems of these drugs from the perspective of distributors. |
| first_indexed | 2024-12-17T19:51:58Z |
| format | Article |
| id | doaj.art-1ccf53b39db943eaa200103da3e38c6e |
| institution | Directory Open Access Journal |
| issn | 1735-8132 2008-2665 |
| language | fas |
| last_indexed | 2024-12-17T19:51:58Z |
| publishDate | 2020-02-01 |
| publisher | Tehran University of Medical Sciences |
| record_format | Article |
| series | پیاورد سلامت |
| spelling | doaj.art-1ccf53b39db943eaa200103da3e38c6e2022-12-21T21:34:42ZfasTehran University of Medical Sciencesپیاورد سلامت1735-81322008-26652020-02-01136450462Marketing Channel Problems of Herbal Medicines from the Perspective of Pharmaceutical Distribution CompaniesAli Abedini Abedini0Hamidreza Irani1Hamidreza yazdani2 Ph.D. Candidate in Strategic Management, Department of Business Administration, Faculty of Management and Economics, Tarbiat Modares University, Tehran. Iran Assistant Professor, Department of Business Management, Faculty of Management and Accounting, Farabi Campus, University of Tehran, Qom, Iran Assistant Professor, Department of Business Management, Faculty of Management and Accounting, Farabi Campus, University of Tehran, Qom, Iran Background and Aim: Due to the variety of herbal medicine products and brands, competition among herbal medicine manufacturing companies has become a scientific and tactical competition. Herbal medicine companies by identifying the problems of pharmaceutical distribution companies can evaluate them and find solutions to their problems and finally, they can maintain their competitive advantage in the market. Therefore, the purpose of this study was to identify the marketing channel problems of herbal medicine from the perspective of pharmaceutical distribution companies. Materials and Methods: In this research, with exploratory interviews, the marketing channel problems of herbal medicine were identified from the perspective of distributors and analyzed using content analysis method. The statistical population of this study was pharmaceutical distributor’s managers in Tehran provinces, among which 16 persons were selected through the judgmental and snowball sampling method. Results: The results showed the marketing channel problems of herbal medicines were categorized in Product, Prices, Place, Promotion, Physical Evidence, Process and People. Conclusion: The government and the laws, in addition to the marketing can affect the marketing channel problems of these drugs from the perspective of distributors.http://payavard.tums.ac.ir/article-1-6925-en.htmlmarketing channelpharmaceutical distributionherbal medicinepharmaceutical distributorsqualitative research |
| spellingShingle | Ali Abedini Abedini Hamidreza Irani Hamidreza yazdani Marketing Channel Problems of Herbal Medicines from the Perspective of Pharmaceutical Distribution Companies پیاورد سلامت marketing channel pharmaceutical distribution herbal medicine pharmaceutical distributors qualitative research |
| title | Marketing Channel Problems of Herbal Medicines from the Perspective of Pharmaceutical Distribution Companies |
| title_full | Marketing Channel Problems of Herbal Medicines from the Perspective of Pharmaceutical Distribution Companies |
| title_fullStr | Marketing Channel Problems of Herbal Medicines from the Perspective of Pharmaceutical Distribution Companies |
| title_full_unstemmed | Marketing Channel Problems of Herbal Medicines from the Perspective of Pharmaceutical Distribution Companies |
| title_short | Marketing Channel Problems of Herbal Medicines from the Perspective of Pharmaceutical Distribution Companies |
| title_sort | marketing channel problems of herbal medicines from the perspective of pharmaceutical distribution companies |
| topic | marketing channel pharmaceutical distribution herbal medicine pharmaceutical distributors qualitative research |
| url | http://payavard.tums.ac.ir/article-1-6925-en.html |
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