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</style> <![endif]--> <!--StartFragment--><span style="font-size: 11.0pt; line-height: 115%; font-family: Calibri; mso-fareast-font-family: Calibri;">O desenvolvimento dos sites de redes sociais (SRS) promanou o fenômeno conhecido como “hipermobilidade estética dos internautas” que aumenta a exposição de informações pessoais na Web, aumentando também os riscos associados a estas, principalmente em relação à aplicação de técnicas de engenharia social. A engenharia social é um termo que define algumas práticas utilizadas para obter acesso a informações, por meio da quebra de sigilo em sistemas, organizações ou de indivíduos, utilizando-se de pesquisas, trapaças, ou exploração da confiança das pessoas. Diante deste cenário, como mensurar quanto as informações de determinado indivíduo estão expostas na Web? Para responder tal questão, este trabalho teve como objetivo analisar o grau de exposição de informações de pessoas físicas acessíveis na Web. Para tanto, esta pesquisa foi desenvolvida como um estudo de caso, com abordagem quantitativa e qualitativa, com foco no levantamento de informações pessoais e profissionais, utilizando-se de consultas a sites e portais de acesso livre na Web. Foi utilizada a amostragem do tipo não probabilística e elaborada uma métrica em escala para classificação do grau de exposição. Da amostra, 70% apresentam um indicador de exposição alta e 20% extremamente alta em relação às informações levantadas. Nenhum dos indivíduos pesquisados apresentou zero ou baixo grau de exposição. A partir desse estudo foi possível demonstrar a facilidade na busca e encontro de informações referentes a um determinado usuário no ambiente <em>online</em> e que são suficientes para subsidiar ataques de engenharia social. </span><span style="font-size: 11.0pt; line-height: 115%; font-family: Calibri; mso-fareast-font-family: Calibri;" lang="EN-US">Os resultados obtidos permitem criar hipóteses que podem ser trabalhadas em uma pesquisa com amostra probabilística e ressalta a necessidade da adoção de procedimentos de gestão da segurança da informação e implantação de políticas de segurança da informação no ambiente organizacional e para uso pessoal.</span><!--EndFragment--> <!--[endif] -->
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