Understanding the youth tourists' motivation to attend rural gastronomic festivals in the Republic of Serbia
This study aims to examine the motivation of young tourists to attend gastronomic festivals in rural areas in the Republic of Serbia. In addition, it seeks to find out whether their motivation differs depending on their knowledge of and interest in gastronomy. The research was conducted on a sample...
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Format: | Article |
Language: | English |
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Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
2022-01-01
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Series: | Ekonomika Poljoprivrede (1979) |
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Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2022/0352-34622202455S.pdf |
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author | Seočanac Marijana |
author_facet | Seočanac Marijana |
author_sort | Seočanac Marijana |
collection | DOAJ |
description | This study aims to examine the motivation of young tourists to attend gastronomic festivals in rural areas in the Republic of Serbia. In addition, it seeks to find out whether their motivation differs depending on their knowledge of and interest in gastronomy. The research was conducted on a sample of 125 respondents. The collected data was analyzed through the Statistical Package for Social Sciences (SPSS 20), using descriptive statistics, the K-means clustering multivariate grouping technique, and nonparametric statistical procedures (Kruskal-Wallis H test and Mann-Whitney U test). The results have shown that the opportunity to try new and varied foods, as well as enjoying the atmosphere at the festival, are the main motives for young tourists to attend gastronomic festivals in rural areas in the Republic of Serbia. Additionally, it was discovered that the gastronomic motifs of young tourists are different and conditioned by their knowledge of and interest in gastronomy. |
first_indexed | 2024-12-11T23:35:37Z |
format | Article |
id | doaj.art-1ce22ffa31e44a35953909e03dc8bfd2 |
institution | Directory Open Access Journal |
issn | 0352-3462 2334-8453 |
language | English |
last_indexed | 2024-12-11T23:35:37Z |
publishDate | 2022-01-01 |
publisher | Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt |
record_format | Article |
series | Ekonomika Poljoprivrede (1979) |
spelling | doaj.art-1ce22ffa31e44a35953909e03dc8bfd22022-12-22T00:45:53ZengNaučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, BukureštEkonomika Poljoprivrede (1979)0352-34622334-84532022-01-0169245546710.5937/ekoPolj2202455S0352-34622202455SUnderstanding the youth tourists' motivation to attend rural gastronomic festivals in the Republic of SerbiaSeočanac Marijana0https://orcid.org/0000-0001-7232-3624University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja, Vrnjačka Banja, SerbiaThis study aims to examine the motivation of young tourists to attend gastronomic festivals in rural areas in the Republic of Serbia. In addition, it seeks to find out whether their motivation differs depending on their knowledge of and interest in gastronomy. The research was conducted on a sample of 125 respondents. The collected data was analyzed through the Statistical Package for Social Sciences (SPSS 20), using descriptive statistics, the K-means clustering multivariate grouping technique, and nonparametric statistical procedures (Kruskal-Wallis H test and Mann-Whitney U test). The results have shown that the opportunity to try new and varied foods, as well as enjoying the atmosphere at the festival, are the main motives for young tourists to attend gastronomic festivals in rural areas in the Republic of Serbia. Additionally, it was discovered that the gastronomic motifs of young tourists are different and conditioned by their knowledge of and interest in gastronomy.https://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2022/0352-34622202455S.pdfgastronomyrural tourismgastronomic festivalsmotivationyoung touristsrepublic of serbia |
spellingShingle | Seočanac Marijana Understanding the youth tourists' motivation to attend rural gastronomic festivals in the Republic of Serbia Ekonomika Poljoprivrede (1979) gastronomy rural tourism gastronomic festivals motivation young tourists republic of serbia |
title | Understanding the youth tourists' motivation to attend rural gastronomic festivals in the Republic of Serbia |
title_full | Understanding the youth tourists' motivation to attend rural gastronomic festivals in the Republic of Serbia |
title_fullStr | Understanding the youth tourists' motivation to attend rural gastronomic festivals in the Republic of Serbia |
title_full_unstemmed | Understanding the youth tourists' motivation to attend rural gastronomic festivals in the Republic of Serbia |
title_short | Understanding the youth tourists' motivation to attend rural gastronomic festivals in the Republic of Serbia |
title_sort | understanding the youth tourists motivation to attend rural gastronomic festivals in the republic of serbia |
topic | gastronomy rural tourism gastronomic festivals motivation young tourists republic of serbia |
url | https://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2022/0352-34622202455S.pdf |
work_keys_str_mv | AT seocanacmarijana understandingtheyouthtouristsmotivationtoattendruralgastronomicfestivalsintherepublicofserbia |