Understanding the youth tourists' motivation to attend rural gastronomic festivals in the Republic of Serbia

This study aims to examine the motivation of young tourists to attend gastronomic festivals in rural areas in the Republic of Serbia. In addition, it seeks to find out whether their motivation differs depending on their knowledge of and interest in gastronomy. The research was conducted on a sample...

Full description

Bibliographic Details
Main Author: Seočanac Marijana
Format: Article
Language:English
Published: Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt 2022-01-01
Series:Ekonomika Poljoprivrede (1979)
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2022/0352-34622202455S.pdf
_version_ 1818188984968282112
author Seočanac Marijana
author_facet Seočanac Marijana
author_sort Seočanac Marijana
collection DOAJ
description This study aims to examine the motivation of young tourists to attend gastronomic festivals in rural areas in the Republic of Serbia. In addition, it seeks to find out whether their motivation differs depending on their knowledge of and interest in gastronomy. The research was conducted on a sample of 125 respondents. The collected data was analyzed through the Statistical Package for Social Sciences (SPSS 20), using descriptive statistics, the K-means clustering multivariate grouping technique, and nonparametric statistical procedures (Kruskal-Wallis H test and Mann-Whitney U test). The results have shown that the opportunity to try new and varied foods, as well as enjoying the atmosphere at the festival, are the main motives for young tourists to attend gastronomic festivals in rural areas in the Republic of Serbia. Additionally, it was discovered that the gastronomic motifs of young tourists are different and conditioned by their knowledge of and interest in gastronomy.
first_indexed 2024-12-11T23:35:37Z
format Article
id doaj.art-1ce22ffa31e44a35953909e03dc8bfd2
institution Directory Open Access Journal
issn 0352-3462
2334-8453
language English
last_indexed 2024-12-11T23:35:37Z
publishDate 2022-01-01
publisher Naučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, Bukurešt
record_format Article
series Ekonomika Poljoprivrede (1979)
spelling doaj.art-1ce22ffa31e44a35953909e03dc8bfd22022-12-22T00:45:53ZengNaučno društvo agrarnih ekonomista Balkana, Beograd; Institut za ekonomiku poljoprivrede, Beograd i Akademija ekonomskih nauka, BukureštEkonomika Poljoprivrede (1979)0352-34622334-84532022-01-0169245546710.5937/ekoPolj2202455S0352-34622202455SUnderstanding the youth tourists' motivation to attend rural gastronomic festivals in the Republic of SerbiaSeočanac Marijana0https://orcid.org/0000-0001-7232-3624University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjačka Banja, Vrnjačka Banja, SerbiaThis study aims to examine the motivation of young tourists to attend gastronomic festivals in rural areas in the Republic of Serbia. In addition, it seeks to find out whether their motivation differs depending on their knowledge of and interest in gastronomy. The research was conducted on a sample of 125 respondents. The collected data was analyzed through the Statistical Package for Social Sciences (SPSS 20), using descriptive statistics, the K-means clustering multivariate grouping technique, and nonparametric statistical procedures (Kruskal-Wallis H test and Mann-Whitney U test). The results have shown that the opportunity to try new and varied foods, as well as enjoying the atmosphere at the festival, are the main motives for young tourists to attend gastronomic festivals in rural areas in the Republic of Serbia. Additionally, it was discovered that the gastronomic motifs of young tourists are different and conditioned by their knowledge of and interest in gastronomy.https://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2022/0352-34622202455S.pdfgastronomyrural tourismgastronomic festivalsmotivationyoung touristsrepublic of serbia
spellingShingle Seočanac Marijana
Understanding the youth tourists' motivation to attend rural gastronomic festivals in the Republic of Serbia
Ekonomika Poljoprivrede (1979)
gastronomy
rural tourism
gastronomic festivals
motivation
young tourists
republic of serbia
title Understanding the youth tourists' motivation to attend rural gastronomic festivals in the Republic of Serbia
title_full Understanding the youth tourists' motivation to attend rural gastronomic festivals in the Republic of Serbia
title_fullStr Understanding the youth tourists' motivation to attend rural gastronomic festivals in the Republic of Serbia
title_full_unstemmed Understanding the youth tourists' motivation to attend rural gastronomic festivals in the Republic of Serbia
title_short Understanding the youth tourists' motivation to attend rural gastronomic festivals in the Republic of Serbia
title_sort understanding the youth tourists motivation to attend rural gastronomic festivals in the republic of serbia
topic gastronomy
rural tourism
gastronomic festivals
motivation
young tourists
republic of serbia
url https://scindeks-clanci.ceon.rs/data/pdf/0352-3462/2022/0352-34622202455S.pdf
work_keys_str_mv AT seocanacmarijana understandingtheyouthtouristsmotivationtoattendruralgastronomicfestivalsintherepublicofserbia