The absence of the brand logo in private label brands: mineral water without logo, non-figurative logo or symbolic logo
Private label brands have been growing slowly across different countries and have made their place on the shelves and the sales. We ask what would happen to a product without a logo. We explore also if this logo for a private label product, what would happen if it had a non-symbolic shape rather th...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Catalan |
| Published: |
Universitat Autònoma de Barcelona
2018-01-01
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| Series: | Grafica: Documents de Disseny Gràfic |
| Subjects: | |
| Online Access: | https://revistes.uab.cat/grafica/article/view/128 |
| _version_ | 1828139665247436800 |
|---|---|
| author | David Badajoz Gemma Freixa |
| author_facet | David Badajoz Gemma Freixa |
| author_sort | David Badajoz |
| collection | DOAJ |
| description | Private label brands have been growing slowly across different countries and have made their place on the shelves and the sales. We ask what would happen to a product without a logo. We explore also if this logo for a private label product, what would happen if it had a non-symbolic shape rather than a specific figurative new shape, but different from the retail brand. |
| first_indexed | 2024-04-11T18:56:00Z |
| format | Article |
| id | doaj.art-1cea8af3366740f382b9d6cde4f64ad0 |
| institution | Directory Open Access Journal |
| issn | 2339-7500 2014-9298 |
| language | Catalan |
| last_indexed | 2024-04-11T18:56:00Z |
| publishDate | 2018-01-01 |
| publisher | Universitat Autònoma de Barcelona |
| record_format | Article |
| series | Grafica: Documents de Disseny Gràfic |
| spelling | doaj.art-1cea8af3366740f382b9d6cde4f64ad02022-12-22T04:08:10ZcatUniversitat Autònoma de BarcelonaGrafica: Documents de Disseny Gràfic2339-75002014-92982018-01-0171310.5565/rev/grafica.128110The absence of the brand logo in private label brands: mineral water without logo, non-figurative logo or symbolic logoDavid Badajoz0Gemma Freixa1Universitat Autònoma de BarcelonaUniversitat Autònoma de BarcelonaPrivate label brands have been growing slowly across different countries and have made their place on the shelves and the sales. We ask what would happen to a product without a logo. We explore also if this logo for a private label product, what would happen if it had a non-symbolic shape rather than a specific figurative new shape, but different from the retail brand.https://revistes.uab.cat/grafica/article/view/128Brandbrandinglogotypeprivate label brandsphantom brandsgraphic design |
| spellingShingle | David Badajoz Gemma Freixa The absence of the brand logo in private label brands: mineral water without logo, non-figurative logo or symbolic logo Grafica: Documents de Disseny Gràfic Brand branding logotype private label brands phantom brands graphic design |
| title | The absence of the brand logo in private label brands: mineral water without logo, non-figurative logo or symbolic logo |
| title_full | The absence of the brand logo in private label brands: mineral water without logo, non-figurative logo or symbolic logo |
| title_fullStr | The absence of the brand logo in private label brands: mineral water without logo, non-figurative logo or symbolic logo |
| title_full_unstemmed | The absence of the brand logo in private label brands: mineral water without logo, non-figurative logo or symbolic logo |
| title_short | The absence of the brand logo in private label brands: mineral water without logo, non-figurative logo or symbolic logo |
| title_sort | absence of the brand logo in private label brands mineral water without logo non figurative logo or symbolic logo |
| topic | Brand branding logotype private label brands phantom brands graphic design |
| url | https://revistes.uab.cat/grafica/article/view/128 |
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