From Strangers to Acquaintances? Interviewer Continuity and Socially Desirable Responses in Panel Surveys

In many panel surveys that rely on face-to-face interviewing, interviewers are repeatedly allocated to the same respondents in each wave. Researchers and fieldwork agencies argue that interviewer continuity can contribute to the quality of the data collected, for instance, by reducing panel attritio...

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Main Author: Simon Kühne
Format: Article
Language:English
Published: European Survey Research Association 2018-08-01
Series:Survey Research Methods
Subjects:
Online Access:https://ojs.ub.uni-konstanz.de/srm/article/view/7299
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author Simon Kühne
author_facet Simon Kühne
author_sort Simon Kühne
collection DOAJ
description In many panel surveys that rely on face-to-face interviewing, interviewers are repeatedly allocated to the same respondents in each wave. Researchers and fieldwork agencies argue that interviewer continuity can contribute to the quality of the data collected, for instance, by reducing panel attrition. However, there is almost no empirical evidence focusing on the effects of growing familiarity between interviewers and respondents on responses and measurement error in repeated interviews. This paper focuses on questions containing socially (un)desirable answer options. It is argued that interviewer continuity promotes the development of trust, emotional closeness, and loyalty, as well as interview rapport between respondents and interviewers, and that this, in turn, increases the respondents' motivation to answer truthfully rather than in a socially desirable way. Drawing on data derived from 31 waves of an ongoing household panel study in Germany, the results show a consistent effect of interviewer continuity on response behavior: Respondents who are more familiar with their interviewers are less likely to choose answer options associated with socially desirable connotations. This study provides evidence for a rare advantageous panel conditioning effect on data quality in longitudinal studies and points to the importance of taking into account the familiarity between respondents and interviewers when investigating conditioning effects on measurement error in longitudinal studies.
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spelling doaj.art-1cecd86f6d624e8390f540dc5eb0b6602022-12-21T23:44:18ZengEuropean Survey Research AssociationSurvey Research Methods1864-33612018-08-0112210.18148/srm/2018.v12i2.7299From Strangers to Acquaintances? Interviewer Continuity and Socially Desirable Responses in Panel SurveysSimon Kühne0Socio-Economic Panel (SOEP) German Institute for Economic Research, DIW BerlinIn many panel surveys that rely on face-to-face interviewing, interviewers are repeatedly allocated to the same respondents in each wave. Researchers and fieldwork agencies argue that interviewer continuity can contribute to the quality of the data collected, for instance, by reducing panel attrition. However, there is almost no empirical evidence focusing on the effects of growing familiarity between interviewers and respondents on responses and measurement error in repeated interviews. This paper focuses on questions containing socially (un)desirable answer options. It is argued that interviewer continuity promotes the development of trust, emotional closeness, and loyalty, as well as interview rapport between respondents and interviewers, and that this, in turn, increases the respondents' motivation to answer truthfully rather than in a socially desirable way. Drawing on data derived from 31 waves of an ongoing household panel study in Germany, the results show a consistent effect of interviewer continuity on response behavior: Respondents who are more familiar with their interviewers are less likely to choose answer options associated with socially desirable connotations. This study provides evidence for a rare advantageous panel conditioning effect on data quality in longitudinal studies and points to the importance of taking into account the familiarity between respondents and interviewers when investigating conditioning effects on measurement error in longitudinal studies.https://ojs.ub.uni-konstanz.de/srm/article/view/7299interviewer continuityinterviewer-respondent familiarityinterviewer effectspanel conditioningsocial desirabilitypanel surveys
spellingShingle Simon Kühne
From Strangers to Acquaintances? Interviewer Continuity and Socially Desirable Responses in Panel Surveys
Survey Research Methods
interviewer continuity
interviewer-respondent familiarity
interviewer effects
panel conditioning
social desirability
panel surveys
title From Strangers to Acquaintances? Interviewer Continuity and Socially Desirable Responses in Panel Surveys
title_full From Strangers to Acquaintances? Interviewer Continuity and Socially Desirable Responses in Panel Surveys
title_fullStr From Strangers to Acquaintances? Interviewer Continuity and Socially Desirable Responses in Panel Surveys
title_full_unstemmed From Strangers to Acquaintances? Interviewer Continuity and Socially Desirable Responses in Panel Surveys
title_short From Strangers to Acquaintances? Interviewer Continuity and Socially Desirable Responses in Panel Surveys
title_sort from strangers to acquaintances interviewer continuity and socially desirable responses in panel surveys
topic interviewer continuity
interviewer-respondent familiarity
interviewer effects
panel conditioning
social desirability
panel surveys
url https://ojs.ub.uni-konstanz.de/srm/article/view/7299
work_keys_str_mv AT simonkuhne fromstrangerstoacquaintancesinterviewercontinuityandsociallydesirableresponsesinpanelsurveys