Crowdsourcing and community engagement: a qualitative analysis of the 2BeatHIV contest
Background: As HIV cure research advances, it is important to engage local communities. Crowdsourcing may be an effective, bottom-up approach. Crowdsourcing contests elicit public contributions to solve problems and celebrate finalists. We examine the development of a crowdsourcing contest to unders...
| Main Authors: | , , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2018-01-01
|
| Series: | Journal of Virus Eradication |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2055664020302399 |
| _version_ | 1818599067225161728 |
|---|---|
| author | Allison Mathews Samantha Farley Lisa Hightow-Weidman Kate Muessig Stuart Rennie Joseph D. Tucker |
| author_facet | Allison Mathews Samantha Farley Lisa Hightow-Weidman Kate Muessig Stuart Rennie Joseph D. Tucker |
| author_sort | Allison Mathews |
| collection | DOAJ |
| description | Background: As HIV cure research advances, it is important to engage local communities. Crowdsourcing may be an effective, bottom-up approach. Crowdsourcing contests elicit public contributions to solve problems and celebrate finalists. We examine the development of a crowdsourcing contest to understand public perspectives about HIV cure research.Methods: We used flyers, emails, online advertisement and phone calls to recruit a convenience sample of community members to participate in focus-group discussions. Participants developed a contest name, logo and hashtag. Qualitative analysis identified emergent themes in the focus group transcripts.Results: Seventy-one people participated in four focus groups. Emergent themes for HIV cure engagement included: (1) emphasising collective approaches to HIV cure; (2) dispelling myths to spur discussion; (3) using HIV cure as motivation for participation; and (4) using creative community engagement.Conclusion: Crowdsourcing contests may be useful for engaging local communities, developing culturally tailored awareness campaign messaging, and encouraging the public to learn more about HIV cure research. |
| first_indexed | 2024-12-16T12:13:42Z |
| format | Article |
| id | doaj.art-1cf81c77d9934957acfd3fa5934dd06f |
| institution | Directory Open Access Journal |
| issn | 2055-6640 |
| language | English |
| last_indexed | 2024-12-16T12:13:42Z |
| publishDate | 2018-01-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Journal of Virus Eradication |
| spelling | doaj.art-1cf81c77d9934957acfd3fa5934dd06f2022-12-21T22:32:09ZengElsevierJournal of Virus Eradication2055-66402018-01-01413036Crowdsourcing and community engagement: a qualitative analysis of the 2BeatHIV contestAllison Mathews0Samantha Farley1Lisa Hightow-Weidman2Kate Muessig3Stuart Rennie4Joseph D. Tucker5UNC Institute for Global Health and Infectious Disease, Chapel Hill, NC, USA; UNC Department of Social Medicine, Chapel Hill, NC, USA; Corresponding author: Allison Mathews, Institute for Global Health and Infectious Disease, Department of Social Medicine, School of Medicine, UNC Chapel Hill, Chapel Hill, NC, 27599-7064, USADepartment of Health Policy, UNC Gillings School of Global Public Health, Chapel Hill, NC, USADivision of Infectious Disease, Department of Medicine, Chapel Hill, NC, USADepartment of Health Behavior, UNC Gillings School of Global Public Health, Chapel Hill, NC, USAUNC Department of Social Medicine, Chapel Hill, NC, USA; UNC Center for Bioethics, Chapel Hill, NC, USAUNC Institute for Global Health and Infectious Disease, Chapel Hill, NC, USA; UNC Project-China, Chapel Hill, NC, USABackground: As HIV cure research advances, it is important to engage local communities. Crowdsourcing may be an effective, bottom-up approach. Crowdsourcing contests elicit public contributions to solve problems and celebrate finalists. We examine the development of a crowdsourcing contest to understand public perspectives about HIV cure research.Methods: We used flyers, emails, online advertisement and phone calls to recruit a convenience sample of community members to participate in focus-group discussions. Participants developed a contest name, logo and hashtag. Qualitative analysis identified emergent themes in the focus group transcripts.Results: Seventy-one people participated in four focus groups. Emergent themes for HIV cure engagement included: (1) emphasising collective approaches to HIV cure; (2) dispelling myths to spur discussion; (3) using HIV cure as motivation for participation; and (4) using creative community engagement.Conclusion: Crowdsourcing contests may be useful for engaging local communities, developing culturally tailored awareness campaign messaging, and encouraging the public to learn more about HIV cure research.http://www.sciencedirect.com/science/article/pii/S2055664020302399African Americans/blacks, community engagement, crowdsourcing, HIV/AIDS |
| spellingShingle | Allison Mathews Samantha Farley Lisa Hightow-Weidman Kate Muessig Stuart Rennie Joseph D. Tucker Crowdsourcing and community engagement: a qualitative analysis of the 2BeatHIV contest Journal of Virus Eradication African Americans/blacks, community engagement, crowdsourcing, HIV/AIDS |
| title | Crowdsourcing and community engagement: a qualitative analysis of the 2BeatHIV contest |
| title_full | Crowdsourcing and community engagement: a qualitative analysis of the 2BeatHIV contest |
| title_fullStr | Crowdsourcing and community engagement: a qualitative analysis of the 2BeatHIV contest |
| title_full_unstemmed | Crowdsourcing and community engagement: a qualitative analysis of the 2BeatHIV contest |
| title_short | Crowdsourcing and community engagement: a qualitative analysis of the 2BeatHIV contest |
| title_sort | crowdsourcing and community engagement a qualitative analysis of the 2beathiv contest |
| topic | African Americans/blacks, community engagement, crowdsourcing, HIV/AIDS |
| url | http://www.sciencedirect.com/science/article/pii/S2055664020302399 |
| work_keys_str_mv | AT allisonmathews crowdsourcingandcommunityengagementaqualitativeanalysisofthe2beathivcontest AT samanthafarley crowdsourcingandcommunityengagementaqualitativeanalysisofthe2beathivcontest AT lisahightowweidman crowdsourcingandcommunityengagementaqualitativeanalysisofthe2beathivcontest AT katemuessig crowdsourcingandcommunityengagementaqualitativeanalysisofthe2beathivcontest AT stuartrennie crowdsourcingandcommunityengagementaqualitativeanalysisofthe2beathivcontest AT josephdtucker crowdsourcingandcommunityengagementaqualitativeanalysisofthe2beathivcontest |