Sensing Technologies, Roles and Technology Adoption Strategies for Digital Transformation of Grape Harvesting in SME Wineries
The article improves understanding on leveraging new technology for DT (digital transformation) of grape harvest in SME wineries. It provides evidence on technologies used and workplace types deployed in grape harvesting, as well as strategic paths in deploying new technology, thereby contributing t...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2021-04-01
|
| Series: | Journal of Open Innovation: Technology, Market and Complexity |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2199-8531/7/2/123 |
| _version_ | 1827613077303984128 |
|---|---|
| author | Marc Dressler Ivan Paunovic |
| author_facet | Marc Dressler Ivan Paunovic |
| author_sort | Marc Dressler |
| collection | DOAJ |
| description | The article improves understanding on leveraging new technology for DT (digital transformation) of grape harvest in SME wineries. It provides evidence on technologies used and workplace types deployed in grape harvesting, as well as strategic paths in deploying new technology, thereby contributing to the literature on networked sensing and seizing capabilities in the wine industry 4.0. The research approach is explorative and qualitative drawing on 31 interviews with wine industry 4.0 experts and managers, mostly owners of SMEs: wineries, wine software and wine machinery enterprises. Resulting findings serve as a roadmap for digital transformation of grape harvest process in SME wineries explaining technologies and work roles necessary for DWT (digital workplace transformation), as well as strategic paths of deployment of novel grape harvest technology. Previous research on the wine industry 4.0 has focused on BMI, while this research expands the focus to include a wider concept of technology adoption strategy as well as DWT. The research identifies two types of factors impacting the strategic deployment of grape harvest technology: pull factors, also termed servitization factors, as well as push factors, termed also digital transformation factors. |
| first_indexed | 2024-03-09T08:33:34Z |
| format | Article |
| id | doaj.art-1d08a79f586042b59b982e6d8885444f |
| institution | Directory Open Access Journal |
| issn | 2199-8531 |
| language | English |
| last_indexed | 2024-03-09T08:33:34Z |
| publishDate | 2021-04-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Journal of Open Innovation: Technology, Market and Complexity |
| spelling | doaj.art-1d08a79f586042b59b982e6d8885444f2023-12-02T18:53:01ZengElsevierJournal of Open Innovation: Technology, Market and Complexity2199-85312021-04-01712312310.3390/joitmc7020123Sensing Technologies, Roles and Technology Adoption Strategies for Digital Transformation of Grape Harvesting in SME WineriesMarc Dressler0Ivan Paunovic1Department of Viticulture and Oenology, FB Entrepreneurship, Ludwigshafen University of Business and Society, 67059 Ludwigshafen, GermanyRural Region Service Centre (DLR) Rheinpfalz, 67435 Neustadt an der Weinstraße, GermanyThe article improves understanding on leveraging new technology for DT (digital transformation) of grape harvest in SME wineries. It provides evidence on technologies used and workplace types deployed in grape harvesting, as well as strategic paths in deploying new technology, thereby contributing to the literature on networked sensing and seizing capabilities in the wine industry 4.0. The research approach is explorative and qualitative drawing on 31 interviews with wine industry 4.0 experts and managers, mostly owners of SMEs: wineries, wine software and wine machinery enterprises. Resulting findings serve as a roadmap for digital transformation of grape harvest process in SME wineries explaining technologies and work roles necessary for DWT (digital workplace transformation), as well as strategic paths of deployment of novel grape harvest technology. Previous research on the wine industry 4.0 has focused on BMI, while this research expands the focus to include a wider concept of technology adoption strategy as well as DWT. The research identifies two types of factors impacting the strategic deployment of grape harvest technology: pull factors, also termed servitization factors, as well as push factors, termed also digital transformation factors.https://www.mdpi.com/2199-8531/7/2/123industry 4.0DWT-digital work transformationservitizationnetworked innovationSME innovationpush-pull strategies |
| spellingShingle | Marc Dressler Ivan Paunovic Sensing Technologies, Roles and Technology Adoption Strategies for Digital Transformation of Grape Harvesting in SME Wineries Journal of Open Innovation: Technology, Market and Complexity industry 4.0 DWT-digital work transformation servitization networked innovation SME innovation push-pull strategies |
| title | Sensing Technologies, Roles and Technology Adoption Strategies for Digital Transformation of Grape Harvesting in SME Wineries |
| title_full | Sensing Technologies, Roles and Technology Adoption Strategies for Digital Transformation of Grape Harvesting in SME Wineries |
| title_fullStr | Sensing Technologies, Roles and Technology Adoption Strategies for Digital Transformation of Grape Harvesting in SME Wineries |
| title_full_unstemmed | Sensing Technologies, Roles and Technology Adoption Strategies for Digital Transformation of Grape Harvesting in SME Wineries |
| title_short | Sensing Technologies, Roles and Technology Adoption Strategies for Digital Transformation of Grape Harvesting in SME Wineries |
| title_sort | sensing technologies roles and technology adoption strategies for digital transformation of grape harvesting in sme wineries |
| topic | industry 4.0 DWT-digital work transformation servitization networked innovation SME innovation push-pull strategies |
| url | https://www.mdpi.com/2199-8531/7/2/123 |
| work_keys_str_mv | AT marcdressler sensingtechnologiesrolesandtechnologyadoptionstrategiesfordigitaltransformationofgrapeharvestinginsmewineries AT ivanpaunovic sensingtechnologiesrolesandtechnologyadoptionstrategiesfordigitaltransformationofgrapeharvestinginsmewineries |