STRATEGIES FOR NEW INTERNATIONAL VENTURES IN THE BRAZILIAN SUGARCANE INDUSTRY: THE CASE OF ETH BIONERGIA
<p class="RF-resumo" style="margin: 0cm 0cm 12pt;"><span style="mso-ansi-language: EN-US;" lang="EN-US"><span style="font-size: small;">This study aims to identify cases of new international ventures in the Brazilian sugarcane indus...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Fundação Instituto de Administração
2010-07-01
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| Series: | Future Studies Research Journal: Trends and Strategies |
| Online Access: | http://www.revistafuture.org/FSRJ/article/view/37 |
| _version_ | 1828895580112289792 |
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| author | Marina Carrilho Soares Heidy Rodriguez Ramos |
| author_facet | Marina Carrilho Soares Heidy Rodriguez Ramos |
| author_sort | Marina Carrilho Soares |
| collection | DOAJ |
| description | <p class="RF-resumo" style="margin: 0cm 0cm 12pt;"><span style="mso-ansi-language: EN-US;" lang="EN-US"><span style="font-size: small;">This study aims to identify cases of new international ventures in the Brazilian sugarcane industry, specifically as regards ethanol production, i.e., companies that are established from start to have an international profile. The paper explores the case of one such enterprise in the light of the theories addressed. In the last few years, a rising number of companies with this profile have appeared. This runs contrary to the main classical theories of internationalization, which present this process as evolutionary. As for the sugarcane industry, it has expanded considerably in recent years, which led many groups to invest in this segment. This study is a descriptive, qualitative piece of research and is based on the case study of a company recently established in this sector. Analyzing the chosen organization and comparing it to the studied theories, the authors concluded that there is, indeed, a type of organization with the profile of a new international venture. </span></span></p><p class="RF-resumo" style="margin: 0cm 0cm 12pt;"><span style="font-size: small;"><strong style="mso-bidi-font-weight: normal;"><span style="mso-ansi-language: EN-US;" lang="EN-US">Key-words:</span></strong><span style="mso-ansi-language: EN-US;" lang="EN-US"> <span style="color: black;">Internationalization.</span> New international ventures. Sugarcane industry. Brazil. </span></span></p> |
| first_indexed | 2024-12-13T14:30:19Z |
| format | Article |
| id | doaj.art-1d22c9d74fbd4245a3b9580585d988dc |
| institution | Directory Open Access Journal |
| issn | 2175-5825 |
| language | English |
| last_indexed | 2024-12-13T14:30:19Z |
| publishDate | 2010-07-01 |
| publisher | Fundação Instituto de Administração |
| record_format | Article |
| series | Future Studies Research Journal: Trends and Strategies |
| spelling | doaj.art-1d22c9d74fbd4245a3b9580585d988dc2022-12-21T23:41:51ZengFundação Instituto de AdministraçãoFuture Studies Research Journal: Trends and Strategies2175-58252010-07-0112679210.7444/future.v1i2.3726STRATEGIES FOR NEW INTERNATIONAL VENTURES IN THE BRAZILIAN SUGARCANE INDUSTRY: THE CASE OF ETH BIONERGIAMarina Carrilho Soares0Heidy Rodriguez Ramos1FEA/USPFEA/USP<p class="RF-resumo" style="margin: 0cm 0cm 12pt;"><span style="mso-ansi-language: EN-US;" lang="EN-US"><span style="font-size: small;">This study aims to identify cases of new international ventures in the Brazilian sugarcane industry, specifically as regards ethanol production, i.e., companies that are established from start to have an international profile. The paper explores the case of one such enterprise in the light of the theories addressed. In the last few years, a rising number of companies with this profile have appeared. This runs contrary to the main classical theories of internationalization, which present this process as evolutionary. As for the sugarcane industry, it has expanded considerably in recent years, which led many groups to invest in this segment. This study is a descriptive, qualitative piece of research and is based on the case study of a company recently established in this sector. Analyzing the chosen organization and comparing it to the studied theories, the authors concluded that there is, indeed, a type of organization with the profile of a new international venture. </span></span></p><p class="RF-resumo" style="margin: 0cm 0cm 12pt;"><span style="font-size: small;"><strong style="mso-bidi-font-weight: normal;"><span style="mso-ansi-language: EN-US;" lang="EN-US">Key-words:</span></strong><span style="mso-ansi-language: EN-US;" lang="EN-US"> <span style="color: black;">Internationalization.</span> New international ventures. Sugarcane industry. Brazil. </span></span></p>http://www.revistafuture.org/FSRJ/article/view/37 |
| spellingShingle | Marina Carrilho Soares Heidy Rodriguez Ramos STRATEGIES FOR NEW INTERNATIONAL VENTURES IN THE BRAZILIAN SUGARCANE INDUSTRY: THE CASE OF ETH BIONERGIA Future Studies Research Journal: Trends and Strategies |
| title | STRATEGIES FOR NEW INTERNATIONAL VENTURES IN THE BRAZILIAN SUGARCANE INDUSTRY: THE CASE OF ETH BIONERGIA |
| title_full | STRATEGIES FOR NEW INTERNATIONAL VENTURES IN THE BRAZILIAN SUGARCANE INDUSTRY: THE CASE OF ETH BIONERGIA |
| title_fullStr | STRATEGIES FOR NEW INTERNATIONAL VENTURES IN THE BRAZILIAN SUGARCANE INDUSTRY: THE CASE OF ETH BIONERGIA |
| title_full_unstemmed | STRATEGIES FOR NEW INTERNATIONAL VENTURES IN THE BRAZILIAN SUGARCANE INDUSTRY: THE CASE OF ETH BIONERGIA |
| title_short | STRATEGIES FOR NEW INTERNATIONAL VENTURES IN THE BRAZILIAN SUGARCANE INDUSTRY: THE CASE OF ETH BIONERGIA |
| title_sort | strategies for new international ventures in the brazilian sugarcane industry the case of eth bionergia |
| url | http://www.revistafuture.org/FSRJ/article/view/37 |
| work_keys_str_mv | AT marinacarrilhosoares strategiesfornewinternationalventuresinthebraziliansugarcaneindustrythecaseofethbionergia AT heidyrodriguezramos strategiesfornewinternationalventuresinthebraziliansugarcaneindustrythecaseofethbionergia |