CHARACTERISTICS OF THE CONSUMER PREFERENCES RESEARCH PROCESS
Information is one of the most important resources that a company must possess. Some information is hidden deep in the black box - the mind of the consumer, as in the case of information about consumer preferences. Although it seems a concept difficult to grasp, it was shown that consumer preference...
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| Format: | Article |
| Language: | English |
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Nicolae Titulescu University Publishing House
2013-05-01
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| Series: | Challenges of the Knowledge Society |
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| Online Access: | http://cks.univnt.ro/uploads/cks_2013_articles/index.php?dir=2_Economic_Sciences%2F&download=cks_2013_economy_art_022.pdf |
| _version_ | 1798045090684338176 |
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| author | MIRELA-CRISTINA VOICU |
| author_facet | MIRELA-CRISTINA VOICU |
| author_sort | MIRELA-CRISTINA VOICU |
| collection | DOAJ |
| description | Information is one of the most important resources that a company must possess. Some information is hidden deep in the black box - the mind of the consumer, as in the case of information about consumer preferences. Although it seems a concept difficult to grasp, it was shown that consumer preferences can be effectively measured and their research may provide a deeper understanding of the choices that consumers make when deciding to select an offer against another and when deciding to continue in time the relationship with one supplier. The following paper reveals some important aspects regarding the use of information regarding consumer preferences, the fundamentals behind consumer preferences research and the milestones in the consumer preferences research process. |
| first_indexed | 2024-04-11T23:16:13Z |
| format | Article |
| id | doaj.art-1d298144b47e4c8485ccfd3bb5bdb56d |
| institution | Directory Open Access Journal |
| issn | 2068-7796 2068-7796 |
| language | English |
| last_indexed | 2024-04-11T23:16:13Z |
| publishDate | 2013-05-01 |
| publisher | Nicolae Titulescu University Publishing House |
| record_format | Article |
| series | Challenges of the Knowledge Society |
| spelling | doaj.art-1d298144b47e4c8485ccfd3bb5bdb56d2022-12-22T03:57:37ZengNicolae Titulescu University Publishing HouseChallenges of the Knowledge Society2068-77962068-77962013-05-013-10091017CHARACTERISTICS OF THE CONSUMER PREFERENCES RESEARCH PROCESSMIRELA-CRISTINA VOICU0Lecturer, PhD, “Nicolae Titulescu” University of Bucharest (voicu.cristina.m@gmail.com).Information is one of the most important resources that a company must possess. Some information is hidden deep in the black box - the mind of the consumer, as in the case of information about consumer preferences. Although it seems a concept difficult to grasp, it was shown that consumer preferences can be effectively measured and their research may provide a deeper understanding of the choices that consumers make when deciding to select an offer against another and when deciding to continue in time the relationship with one supplier. The following paper reveals some important aspects regarding the use of information regarding consumer preferences, the fundamentals behind consumer preferences research and the milestones in the consumer preferences research process.http://cks.univnt.ro/uploads/cks_2013_articles/index.php?dir=2_Economic_Sciences%2F&download=cks_2013_economy_art_022.pdfmarketing researchconsumer behaviorconsumer preferencesdimensions of consumer behavior |
| spellingShingle | MIRELA-CRISTINA VOICU CHARACTERISTICS OF THE CONSUMER PREFERENCES RESEARCH PROCESS Challenges of the Knowledge Society marketing research consumer behavior consumer preferences dimensions of consumer behavior |
| title | CHARACTERISTICS OF THE CONSUMER PREFERENCES RESEARCH PROCESS |
| title_full | CHARACTERISTICS OF THE CONSUMER PREFERENCES RESEARCH PROCESS |
| title_fullStr | CHARACTERISTICS OF THE CONSUMER PREFERENCES RESEARCH PROCESS |
| title_full_unstemmed | CHARACTERISTICS OF THE CONSUMER PREFERENCES RESEARCH PROCESS |
| title_short | CHARACTERISTICS OF THE CONSUMER PREFERENCES RESEARCH PROCESS |
| title_sort | characteristics of the consumer preferences research process |
| topic | marketing research consumer behavior consumer preferences dimensions of consumer behavior |
| url | http://cks.univnt.ro/uploads/cks_2013_articles/index.php?dir=2_Economic_Sciences%2F&download=cks_2013_economy_art_022.pdf |
| work_keys_str_mv | AT mirelacristinavoicu characteristicsoftheconsumerpreferencesresearchprocess |