Corporate Social Responsibility in Venezuelan Hotels

This paper analyzes the role of Corporate Social Responsibility (CSR) in the hotel sector of Mérida State (Venezuela) and its contribution to the sociocultural dimension of local development. A theoretical framework is presented that supports the subsequent empirical analysis. Summary is made of the...

Full description

Bibliographic Details
Main Authors: De Fátima León María, González-Morales Olga, Díaz Pérez Flora M
Format: Article
Language:English
Published: Sciendo 2022-08-01
Series:Studies in Business and Economics
Subjects:
Online Access:https://doi.org/10.2478/sbe-2022-0032
_version_ 1811325758113579008
author De Fátima León María
González-Morales Olga
Díaz Pérez Flora M
author_facet De Fátima León María
González-Morales Olga
Díaz Pérez Flora M
author_sort De Fátima León María
collection DOAJ
description This paper analyzes the role of Corporate Social Responsibility (CSR) in the hotel sector of Mérida State (Venezuela) and its contribution to the sociocultural dimension of local development. A theoretical framework is presented that supports the subsequent empirical analysis. Summary is made of the public policies related to CSR and the tourism sector, and the characteristics of the State of Merida where the tourism activity that is going to be analyzed is carried out. Next, the empirical part is developed. The managers of the hotels were surveyed, using a questionnaire adapted from indicators of the ETHOS Institute. Average values of the different items are obtained by dimensions, themes and indicators and a logistic regression model is applied. The Governance and Management dimension has high compliance with anti-corruption practices. In the Social dimension, three indicators are highly valued (relationship with consumers, monitoring the impact on human rights and relations with employees) and three less valued (support for the development of suppliers, commitment to the community and professional development). Additionally, three aspects of CSR contribute to the sociocultural dimension (vision and strategy, human rights and sustainable use of resources) and represent 58% of the larger hotels, with most category, and longest seniority.
first_indexed 2024-04-13T14:38:33Z
format Article
id doaj.art-1d40b99c2cb642a9be7e158976215a5d
institution Directory Open Access Journal
issn 2344-5416
language English
last_indexed 2024-04-13T14:38:33Z
publishDate 2022-08-01
publisher Sciendo
record_format Article
series Studies in Business and Economics
spelling doaj.art-1d40b99c2cb642a9be7e158976215a5d2022-12-22T02:42:57ZengSciendoStudies in Business and Economics2344-54162022-08-0117217619410.2478/sbe-2022-0032Corporate Social Responsibility in Venezuelan HotelsDe Fátima León María0González-Morales Olga1Díaz Pérez Flora M2Universidad de Los Andes, VenezuelaUniversidad de La Laguna, EspañaUniversidad de La Laguna, EspañaThis paper analyzes the role of Corporate Social Responsibility (CSR) in the hotel sector of Mérida State (Venezuela) and its contribution to the sociocultural dimension of local development. A theoretical framework is presented that supports the subsequent empirical analysis. Summary is made of the public policies related to CSR and the tourism sector, and the characteristics of the State of Merida where the tourism activity that is going to be analyzed is carried out. Next, the empirical part is developed. The managers of the hotels were surveyed, using a questionnaire adapted from indicators of the ETHOS Institute. Average values of the different items are obtained by dimensions, themes and indicators and a logistic regression model is applied. The Governance and Management dimension has high compliance with anti-corruption practices. In the Social dimension, three indicators are highly valued (relationship with consumers, monitoring the impact on human rights and relations with employees) and three less valued (support for the development of suppliers, commitment to the community and professional development). Additionally, three aspects of CSR contribute to the sociocultural dimension (vision and strategy, human rights and sustainable use of resources) and represent 58% of the larger hotels, with most category, and longest seniority.https://doi.org/10.2478/sbe-2022-0032corporate social responsibilitylocal developmenthotelssociocultural dimensionvenezuela
spellingShingle De Fátima León María
González-Morales Olga
Díaz Pérez Flora M
Corporate Social Responsibility in Venezuelan Hotels
Studies in Business and Economics
corporate social responsibility
local development
hotels
sociocultural dimension
venezuela
title Corporate Social Responsibility in Venezuelan Hotels
title_full Corporate Social Responsibility in Venezuelan Hotels
title_fullStr Corporate Social Responsibility in Venezuelan Hotels
title_full_unstemmed Corporate Social Responsibility in Venezuelan Hotels
title_short Corporate Social Responsibility in Venezuelan Hotels
title_sort corporate social responsibility in venezuelan hotels
topic corporate social responsibility
local development
hotels
sociocultural dimension
venezuela
url https://doi.org/10.2478/sbe-2022-0032
work_keys_str_mv AT defatimaleonmaria corporatesocialresponsibilityinvenezuelanhotels
AT gonzalezmoralesolga corporatesocialresponsibilityinvenezuelanhotels
AT diazperezfloram corporatesocialresponsibilityinvenezuelanhotels