ATTITUDES OF THE CONSUMERS REGARDING THEIR PERSONAL DATA: WHAT HAS CHANGED UNDER THE RECENT YEARS?
The historical roots of the debates regarding the privacy are to be found in the conclusion issued, at the end of the 19th century, by the Pacific Railway Commission (1887), on the essential, for the citizen’s peace and happiness, “right of personal securityâ€, and the individual’s “right to...
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| Format: | Article |
| Language: | deu |
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University of Oradea
2012-07-01
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| Series: | Annals of the University of Oradea: Economic Science |
| Subjects: | |
| Online Access: | http://anale.steconomiceuoradea.ro/volume/2012/n1/181.pdf |
| _version_ | 1828977150579965952 |
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| author | Dugulan Diana Acatrinei Carmen Orzan Mihai Veghes Calin |
| author_facet | Dugulan Diana Acatrinei Carmen Orzan Mihai Veghes Calin |
| author_sort | Dugulan Diana |
| collection | DOAJ |
| description | The historical roots of the debates regarding the privacy are to be found in the conclusion issued, at the end of the 19th century, by the Pacific Railway Commission (1887), on the essential, for the citizen’s peace and happiness, “right of personal securityâ€, and the individual’s “right to be left aloneâ€, approached and explained by Louis Brandies (1890). Since then, many definitions have been given aiming to explain the content of privacy from different angles but all these attempts were rather difficult and succeeded to clarify things only partially, due to the various perspectives considered. The information age has made even more difficult not only the definition of privacy, but its defense in front of the many invading ways based mainly on the internet employment. From a marketing perspective, the definition of privacy should focus on the personal data regarding the consumers, the extent to what this data is communicated to or is collected by others, and the subsequent data treatment, in terms of the processing and employment, by the entities managing this information. In this context, the privacy should be considered in connection with its particular area of application – the consumer’s private space – described by the amount of information regarding the demographics, psychographics and behavioral characteristics of the individuals, and the rights they should have to disclose or not their personal data, and to have this data protected through the appropriate laws and means. The paper aims to assess, in a longitudinal approach, the attitudes of the consumers, and the specific differences, regarding their personal data in terms of their disclosure, the previous consent the consumers should express to the companies or public entities collecting them, and capturing, processing, and further employment by the companies, based on the primary data collected in two surveys conducted in January 2010 and 2012. |
| first_indexed | 2024-12-14T14:53:02Z |
| format | Article |
| id | doaj.art-1d49ce56309b4c5fac68d3f657e2fe3d |
| institution | Directory Open Access Journal |
| issn | 1222-569X 1582-5450 |
| language | deu |
| last_indexed | 2024-12-14T14:53:02Z |
| publishDate | 2012-07-01 |
| publisher | University of Oradea |
| record_format | Article |
| series | Annals of the University of Oradea: Economic Science |
| spelling | doaj.art-1d49ce56309b4c5fac68d3f657e2fe3d2022-12-21T22:57:05ZdeuUniversity of OradeaAnnals of the University of Oradea: Economic Science1222-569X1582-54502012-07-011112281234ATTITUDES OF THE CONSUMERS REGARDING THEIR PERSONAL DATA: WHAT HAS CHANGED UNDER THE RECENT YEARS?Dugulan DianaAcatrinei CarmenOrzan MihaiVeghes CalinThe historical roots of the debates regarding the privacy are to be found in the conclusion issued, at the end of the 19th century, by the Pacific Railway Commission (1887), on the essential, for the citizen’s peace and happiness, “right of personal securityâ€, and the individual’s “right to be left aloneâ€, approached and explained by Louis Brandies (1890). Since then, many definitions have been given aiming to explain the content of privacy from different angles but all these attempts were rather difficult and succeeded to clarify things only partially, due to the various perspectives considered. The information age has made even more difficult not only the definition of privacy, but its defense in front of the many invading ways based mainly on the internet employment. From a marketing perspective, the definition of privacy should focus on the personal data regarding the consumers, the extent to what this data is communicated to or is collected by others, and the subsequent data treatment, in terms of the processing and employment, by the entities managing this information. In this context, the privacy should be considered in connection with its particular area of application – the consumer’s private space – described by the amount of information regarding the demographics, psychographics and behavioral characteristics of the individuals, and the rights they should have to disclose or not their personal data, and to have this data protected through the appropriate laws and means. The paper aims to assess, in a longitudinal approach, the attitudes of the consumers, and the specific differences, regarding their personal data in terms of their disclosure, the previous consent the consumers should express to the companies or public entities collecting them, and capturing, processing, and further employment by the companies, based on the primary data collected in two surveys conducted in January 2010 and 2012.http://anale.steconomiceuoradea.ro/volume/2012/n1/181.pdfprivacy, consumer private space, personal data |
| spellingShingle | Dugulan Diana Acatrinei Carmen Orzan Mihai Veghes Calin ATTITUDES OF THE CONSUMERS REGARDING THEIR PERSONAL DATA: WHAT HAS CHANGED UNDER THE RECENT YEARS? Annals of the University of Oradea: Economic Science privacy, consumer private space, personal data |
| title | ATTITUDES OF THE CONSUMERS REGARDING THEIR PERSONAL DATA: WHAT HAS CHANGED UNDER THE RECENT YEARS? |
| title_full | ATTITUDES OF THE CONSUMERS REGARDING THEIR PERSONAL DATA: WHAT HAS CHANGED UNDER THE RECENT YEARS? |
| title_fullStr | ATTITUDES OF THE CONSUMERS REGARDING THEIR PERSONAL DATA: WHAT HAS CHANGED UNDER THE RECENT YEARS? |
| title_full_unstemmed | ATTITUDES OF THE CONSUMERS REGARDING THEIR PERSONAL DATA: WHAT HAS CHANGED UNDER THE RECENT YEARS? |
| title_short | ATTITUDES OF THE CONSUMERS REGARDING THEIR PERSONAL DATA: WHAT HAS CHANGED UNDER THE RECENT YEARS? |
| title_sort | attitudes of the consumers regarding their personal data what has changed under the recent years |
| topic | privacy, consumer private space, personal data |
| url | http://anale.steconomiceuoradea.ro/volume/2012/n1/181.pdf |
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