Predicting Private and Public Pro-Environmental Behaviors in Rural Tourism Contexts Using SEM and fsQCA: The Role of Destination Image and Relationship Quality

Predicting Private and Public Pro-Environmental Behaviors in Rural Tourism Contexts Using SEM and fsQCA: The Role of Destination Image and Relationship Quality

The importance of pro-environmental behavior in tourism has been established, but explaining its sub-dimensions, especially in the private and public dimensions, is under-researched. Existing literature on tourism research mainly uses SEM to analyze tourist pro-environmental behavior, while fsQCA is...

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Bibliographic Details
Main Authors: Xiaojuan Rao, Hongliang Qiu, Alastair M. Morrison, Wei Wei, Xihua Zhang
Format: Article
Language:English
Published: MDPI AG 2022-03-01
Series:Land
Subjects:
pro-environmental behavior
relationship marketing
destination image
relationship quality
rural tourism
SEM
Online Access:https://www.mdpi.com/2073-445X/11/3/448

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