Are Greeks’ Unconcerned about Ethical Market Choices?"

An Ethical Unconcern (EthU) scale was constructed and its impact on Positive Ethical Consumption was examined. The procedure of EthU included literature search, brainstorming and discussion groups to generate the preliminary pool of 99 items, refinement of the scale via a students’ survey by the emp...

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Main Authors: Antonia DELISTAVROU, Irene TILIKIDOU
Format: Article
Language:English
Published: Editura Fundatiei Romania de Maine 2014-12-01
Series:Journal of Economic Development, Environment and People
Subjects:
Online Access:http://ojs.spiruharet.ro/index.php/jedep/article/view/92
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author Antonia DELISTAVROU
Irene TILIKIDOU
author_facet Antonia DELISTAVROU
Irene TILIKIDOU
author_sort Antonia DELISTAVROU
collection DOAJ
description An Ethical Unconcern (EthU) scale was constructed and its impact on Positive Ethical Consumption was examined. The procedure of EthU included literature search, brainstorming and discussion groups to generate the preliminary pool of 99 items, refinement of the scale via a students’ survey by the employment of item-to-total correlation and alpha-if-item deleted techniques. The initial scale was tested in a consumer survey conducted in the urban area of Thessaloniki, Greece. Item-to-total correlation and alpha-if-item deleted techniques were applied again, followed by Exploratory Factor Analysis (EFA) by the employment of PCA. The procedure left 21 items in five factors with eigenvalues greater than 1 explaining 61.34% of the variance. The five factors were named Boycott/ Discursive, Fair-Trade, Scepticism, Powerlessness and Ineffectiveness. The AMOS SPSS was then used to conduct confirmatory factor analysis. Goodness-of-fit results indicated that the measurement model fit the data well (χ2=594.226, p<0.000, CFI=0.926, NFI=0.899, TLI=0.910, RMSEA=0.066). The examination of the Positive Ethical Consumption indicated rare to occasional ethical buying choices among Greek consumers. The inhibiting role of Ethical Unconcern on Positive Ethical Consumption was found to be rather low.
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spelling doaj.art-1d5d99f2697e48d79fc319e3389604042022-12-21T17:49:21ZengEditura Fundatiei Romania de MaineJournal of Economic Development, Environment and People2285-36422014-12-0134475878Are Greeks’ Unconcerned about Ethical Market Choices?"Antonia DELISTAVROU0Irene TILIKIDOUATEI of ThessalonikiAn Ethical Unconcern (EthU) scale was constructed and its impact on Positive Ethical Consumption was examined. The procedure of EthU included literature search, brainstorming and discussion groups to generate the preliminary pool of 99 items, refinement of the scale via a students’ survey by the employment of item-to-total correlation and alpha-if-item deleted techniques. The initial scale was tested in a consumer survey conducted in the urban area of Thessaloniki, Greece. Item-to-total correlation and alpha-if-item deleted techniques were applied again, followed by Exploratory Factor Analysis (EFA) by the employment of PCA. The procedure left 21 items in five factors with eigenvalues greater than 1 explaining 61.34% of the variance. The five factors were named Boycott/ Discursive, Fair-Trade, Scepticism, Powerlessness and Ineffectiveness. The AMOS SPSS was then used to conduct confirmatory factor analysis. Goodness-of-fit results indicated that the measurement model fit the data well (χ2=594.226, p<0.000, CFI=0.926, NFI=0.899, TLI=0.910, RMSEA=0.066). The examination of the Positive Ethical Consumption indicated rare to occasional ethical buying choices among Greek consumers. The inhibiting role of Ethical Unconcern on Positive Ethical Consumption was found to be rather low.http://ojs.spiruharet.ro/index.php/jedep/article/view/92Ethical ConsumptionEthical UnconcernMeasure Development
spellingShingle Antonia DELISTAVROU
Irene TILIKIDOU
Are Greeks’ Unconcerned about Ethical Market Choices?"
Journal of Economic Development, Environment and People
Ethical Consumption
Ethical Unconcern
Measure Development
title Are Greeks’ Unconcerned about Ethical Market Choices?"
title_full Are Greeks’ Unconcerned about Ethical Market Choices?"
title_fullStr Are Greeks’ Unconcerned about Ethical Market Choices?"
title_full_unstemmed Are Greeks’ Unconcerned about Ethical Market Choices?"
title_short Are Greeks’ Unconcerned about Ethical Market Choices?"
title_sort are greeks unconcerned about ethical market choices
topic Ethical Consumption
Ethical Unconcern
Measure Development
url http://ojs.spiruharet.ro/index.php/jedep/article/view/92
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