Analysis of Online Home Training Users’ Behavioral Intention and Use Behavior Based on the UTAUT Model: Moderating Roles of Risk Perception toward the COVID-19 Infection and Generational Difference

Analysis of Online Home Training Users’ Behavioral Intention and Use Behavior Based on the UTAUT Model: Moderating Roles of Risk Perception toward the COVID-19 Infection and Generational Difference

PURPOSE This study aimed (1) to analyze the behavioral intention and use behavior among the consumers of online home training contents via YouTube by employing the unified theory of acceptance and use of technology (UTAUT); (2) to test the moderating effects of risk perception toward the coronavirus...

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Bibliographic Details
Main Authors: Yun Ji Jeong, Jun Hyeok Kang, Joon Sung Lee
Format: Article
Language:Korean
Published: Korea Institute of Sport Science 2022-06-01
Series:Cheyuk gwahag yeon-gu
Subjects:
utaut model
home training
risk perception toward infection
millennial generation
baby boom generation
Online Access:http://kjss.sports.re.kr/upload/pdf/kjss-2022-33-2-211.pdf

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