Does customer service quality influence customer decision making process to use bank plan savings product? a study at Bank Mandiri Cirebon Siliwangi Branch
Purpose — To determine the effect of customer service quality on customer decision to use bank plan savings of Bank Mandiri Cirebon Siliwangi branch. Research method — This study used a quantitative approach with a simple linear regression analysis technique. The research data is processed by stati...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Negeri (UIN) Mataram, Faculty of Islamic Economics and Business
2022-06-01
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| Series: | Journal of Enterprise and Development |
| Subjects: | |
| Online Access: | https://journal.uinmataram.ac.id/index.php/jed/article/view/4783 |
| _version_ | 1797944676997660672 |
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| author | Suwandi Suwandi Jennifer Sujono Wawat Hermawati |
| author_facet | Suwandi Suwandi Jennifer Sujono Wawat Hermawati |
| author_sort | Suwandi Suwandi |
| collection | DOAJ |
| description |
Purpose — To determine the effect of customer service quality on customer decision to use bank plan savings of Bank Mandiri Cirebon Siliwangi branch.
Research method — This study used a quantitative approach with a simple linear regression analysis technique. The research data is processed by statistical software. Samples in this study were 91 respondents with probability sampling using a simple random sample technique.
Result — The findings indicated that customer service quality has a significant influence to customer decision in using bank plan savings of Bank Mandiri Cirebon Siliwangi Branch. In addition, this study also discovered that customer service quality has a contribution of 27.8% to the customer's decision to use the bank product, while the remaining 72.7% is influenced by other factors which is not examined by the author.
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| first_indexed | 2024-04-10T20:42:20Z |
| format | Article |
| id | doaj.art-1d674dee8ee8497dacd3d0a35d8bb0da |
| institution | Directory Open Access Journal |
| issn | 2715-3118 2685-8258 |
| language | English |
| last_indexed | 2024-04-10T20:42:20Z |
| publishDate | 2022-06-01 |
| publisher | Universitas Islam Negeri (UIN) Mataram, Faculty of Islamic Economics and Business |
| record_format | Article |
| series | Journal of Enterprise and Development |
| spelling | doaj.art-1d674dee8ee8497dacd3d0a35d8bb0da2023-01-24T15:56:47ZengUniversitas Islam Negeri (UIN) Mataram, Faculty of Islamic Economics and BusinessJournal of Enterprise and Development2715-31182685-82582022-06-014110.20414/jed.v4i1.4783Does customer service quality influence customer decision making process to use bank plan savings product? a study at Bank Mandiri Cirebon Siliwangi BranchSuwandi Suwandi0Jennifer Sujono1Wawat Hermawati2Sekolah Tinggi Ilmu Ekonomi Cirebon, IndonesiaSekolah Tinggi Ilmu Ekonomi Cirebon, IndonesiaSekolah Tinggi Ilmu Ekonomi Cirebon, Indonesia Purpose — To determine the effect of customer service quality on customer decision to use bank plan savings of Bank Mandiri Cirebon Siliwangi branch. Research method — This study used a quantitative approach with a simple linear regression analysis technique. The research data is processed by statistical software. Samples in this study were 91 respondents with probability sampling using a simple random sample technique. Result — The findings indicated that customer service quality has a significant influence to customer decision in using bank plan savings of Bank Mandiri Cirebon Siliwangi Branch. In addition, this study also discovered that customer service quality has a contribution of 27.8% to the customer's decision to use the bank product, while the remaining 72.7% is influenced by other factors which is not examined by the author. https://journal.uinmataram.ac.id/index.php/jed/article/view/4783bank plan savingscustomer decisioncustomer service quality |
| spellingShingle | Suwandi Suwandi Jennifer Sujono Wawat Hermawati Does customer service quality influence customer decision making process to use bank plan savings product? a study at Bank Mandiri Cirebon Siliwangi Branch Journal of Enterprise and Development bank plan savings customer decision customer service quality |
| title | Does customer service quality influence customer decision making process to use bank plan savings product? a study at Bank Mandiri Cirebon Siliwangi Branch |
| title_full | Does customer service quality influence customer decision making process to use bank plan savings product? a study at Bank Mandiri Cirebon Siliwangi Branch |
| title_fullStr | Does customer service quality influence customer decision making process to use bank plan savings product? a study at Bank Mandiri Cirebon Siliwangi Branch |
| title_full_unstemmed | Does customer service quality influence customer decision making process to use bank plan savings product? a study at Bank Mandiri Cirebon Siliwangi Branch |
| title_short | Does customer service quality influence customer decision making process to use bank plan savings product? a study at Bank Mandiri Cirebon Siliwangi Branch |
| title_sort | does customer service quality influence customer decision making process to use bank plan savings product a study at bank mandiri cirebon siliwangi branch |
| topic | bank plan savings customer decision customer service quality |
| url | https://journal.uinmataram.ac.id/index.php/jed/article/view/4783 |
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