Sentiment analysis of restaurant customer satisfaction during COVID-19 pandemic in Pattaya, Thailand

The tourism and hospitality industry, particularly the restaurant business, has been greatly affected by the COVID-19 pandemic. To comprehend customer behavior and preferences during this unprecedented time, it is crucial to analyze online restaurant customer reviews. Thus, this study utilized the v...

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Bibliographic Details
Main Authors: Narong Pleerux, Attawut Nardkulpat
Format: Article
Language:English
Published: Elsevier 2023-11-01
Series:Heliyon
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S240584402309401X