AN INSIGHT INTO STAKEHOLDER-LED CSR COMMUNICATION
Although companies have always been engaged in communicating strategically with the main stakeholders, recent developments have shown that the corporate communication function has been redefined as a complex activity of communicating with both internal and external stakeholders. The authors use s...
| Main Authors: | , |
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| Format: | Article |
| Language: | deu |
| Published: |
University of Pitesti
2012-11-01
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| Series: | Studii si Cercetari Filologice: Seria Limbi Straine Aplicate |
| Subjects: | |
| Online Access: | http://scf-lsa.info/wp-content/uploads/2017/04/19-MIHAI-Olesia-CIORTESCU-Elena.pdf |
| Summary: | Although companies have always been engaged in communicating strategically
with the main stakeholders, recent developments have shown that the corporate communication
function has been redefined as a complex activity of communicating with both internal and external
stakeholders. The authors use stakeholder theory to provide insight into CSR on-line communication
by analyzing the content available to the general public of three major Romanian companies. The
analysis shows that Romanian companies have adopted mainly the engagement rhetoric, one of the
explanations being the fact that many domestic stakeholders still fail to understand the key role of
CSR in developing corporate identity and reputation via on-line communication. |
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| ISSN: | 1583-2236 |