Kualitas Layanan dan Harga terhadap Kepuasan Pelanggan: Studi Empiris pada Minuman dan Makanan
Quality service plays an important role in shaping customer satisfaction, but it is also closely related to creating profits for the company. The purpose of the study is whether service quality affects customer satisfaction, whether price affects customer satisfaction and whether service quality and...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Politeknik Negeri Bali
2023-07-01
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| Series: | Jurnal Bisnis dan Kewirausahaan |
| Subjects: | |
| Online Access: | https://ojs2.pnb.ac.id/index.php/JBK/article/view/1168 |
| _version_ | 1797633185847181312 |
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| author | Adi Lukman Hakim Erna Nur Faizah |
| author_facet | Adi Lukman Hakim Erna Nur Faizah |
| author_sort | Adi Lukman Hakim |
| collection | DOAJ |
| description | Quality service plays an important role in shaping customer satisfaction, but it is also closely related to creating profits for the company. The purpose of the study is whether service quality affects customer satisfaction, whether price affects customer satisfaction and whether service quality and price affect customer satisfaction. The analysis method used is descriptive analysis and multiple linear regression. This research was conducted in relation to the context (implementation of service quality, price and customer satisfaction). In addition, the theoretical gap (detailed perspective on each dimension) left by previous research. The results showed that service quality and price affect customer satisfaction at Café Gartenhutte Trawas. Quality and price show a multiple correlation 0.809 which shows a strong relationship between the independent variable and the dependent variable. This research has implications for businesses that should use their websites to convey information and offer the best customer service to increase perceived value. |
| first_indexed | 2024-03-11T11:50:28Z |
| format | Article |
| id | doaj.art-1d8376cf960a4bc688c7e1cb428729ca |
| institution | Directory Open Access Journal |
| issn | 0216-9843 2580-5614 |
| language | Indonesian |
| last_indexed | 2024-03-11T11:50:28Z |
| publishDate | 2023-07-01 |
| publisher | Politeknik Negeri Bali |
| record_format | Article |
| series | Jurnal Bisnis dan Kewirausahaan |
| spelling | doaj.art-1d8376cf960a4bc688c7e1cb428729ca2023-11-09T06:39:12ZindPoliteknik Negeri BaliJurnal Bisnis dan Kewirausahaan0216-98432580-56142023-07-0119213915010.31940/jbk.v19i2.139-150Kualitas Layanan dan Harga terhadap Kepuasan Pelanggan: Studi Empiris pada Minuman dan MakananAdi Lukman Hakim0Erna Nur Faizah1Management Study Program, Faculty Economics and Business, Universitas Muhammadiyah LamonganManagement Study Program, Faculty Economics and Business, Universitas Muhammadiyah LamonganQuality service plays an important role in shaping customer satisfaction, but it is also closely related to creating profits for the company. The purpose of the study is whether service quality affects customer satisfaction, whether price affects customer satisfaction and whether service quality and price affect customer satisfaction. The analysis method used is descriptive analysis and multiple linear regression. This research was conducted in relation to the context (implementation of service quality, price and customer satisfaction). In addition, the theoretical gap (detailed perspective on each dimension) left by previous research. The results showed that service quality and price affect customer satisfaction at Café Gartenhutte Trawas. Quality and price show a multiple correlation 0.809 which shows a strong relationship between the independent variable and the dependent variable. This research has implications for businesses that should use their websites to convey information and offer the best customer service to increase perceived value.https://ojs2.pnb.ac.id/index.php/JBK/article/view/1168service qualitypriceconsumer satisfaction |
| spellingShingle | Adi Lukman Hakim Erna Nur Faizah Kualitas Layanan dan Harga terhadap Kepuasan Pelanggan: Studi Empiris pada Minuman dan Makanan Jurnal Bisnis dan Kewirausahaan service quality price consumer satisfaction |
| title | Kualitas Layanan dan Harga terhadap Kepuasan Pelanggan: Studi Empiris pada Minuman dan Makanan |
| title_full | Kualitas Layanan dan Harga terhadap Kepuasan Pelanggan: Studi Empiris pada Minuman dan Makanan |
| title_fullStr | Kualitas Layanan dan Harga terhadap Kepuasan Pelanggan: Studi Empiris pada Minuman dan Makanan |
| title_full_unstemmed | Kualitas Layanan dan Harga terhadap Kepuasan Pelanggan: Studi Empiris pada Minuman dan Makanan |
| title_short | Kualitas Layanan dan Harga terhadap Kepuasan Pelanggan: Studi Empiris pada Minuman dan Makanan |
| title_sort | kualitas layanan dan harga terhadap kepuasan pelanggan studi empiris pada minuman dan makanan |
| topic | service quality price consumer satisfaction |
| url | https://ojs2.pnb.ac.id/index.php/JBK/article/view/1168 |
| work_keys_str_mv | AT adilukmanhakim kualitaslayanandanhargaterhadapkepuasanpelangganstudiempirispadaminumandanmakanan AT ernanurfaizah kualitaslayanandanhargaterhadapkepuasanpelangganstudiempirispadaminumandanmakanan |