Kualitas Layanan dan Harga terhadap Kepuasan Pelanggan: Studi Empiris pada Minuman dan Makanan

Kualitas Layanan dan Harga terhadap Kepuasan Pelanggan: Studi Empiris pada Minuman dan Makanan

Quality service plays an important role in shaping customer satisfaction, but it is also closely related to creating profits for the company. The purpose of the study is whether service quality affects customer satisfaction, whether price affects customer satisfaction and whether service quality and...

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Bibliographic Details
Main Authors: Adi Lukman Hakim, Erna Nur Faizah
Format: Article
Language:Indonesian
Published: Politeknik Negeri Bali 2023-07-01
Series:Jurnal Bisnis dan Kewirausahaan
Subjects:
service quality
price
consumer satisfaction
Online Access:https://ojs2.pnb.ac.id/index.php/JBK/article/view/1168

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