Comparison of Media Company Performance Efficiency Based on the Search Engine’s Method of Providing News Content (External Links vs. Internal Links)
The conflict between the search engine and the news media industries has become a fierce dispute. News media companies produce news content and receive advertising and subscription fees, however, search engines that select and place content that they did not create themselves do not pay copyright fe...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-12-01
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| Series: | Applied Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-3417/12/23/12327 |
| _version_ | 1797463594191814656 |
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| author | Yongsun Cho Daeho Lee Inyoung Park |
| author_facet | Yongsun Cho Daeho Lee Inyoung Park |
| author_sort | Yongsun Cho |
| collection | DOAJ |
| description | The conflict between the search engine and the news media industries has become a fierce dispute. News media companies produce news content and receive advertising and subscription fees, however, search engines that select and place content that they did not create themselves do not pay copyright fees, depending on the situation. We focused on search engines that use two hyperlink methods (external links vs. internal links) to deliver news content to consumers and analyzed how the two hyperlink methods affect the technical efficiency of media companies. Still, there have been few empirical studies on the performance efficiency of news media companies depending on how search engines provide news content. Analyzing by meta-frontier production function, the result shows when news services are provided through internal links, media companies are strongly constrained under the influence of search engines regardless of the companies’ size, financial status, and reputation. However, if a media company can provide a suitable user interface and high-quality content to consumers, the external link strategy can be competitive with the internal link strategy. The result of this study can be a starting point for resolving conflicts between search engines and the media industry. |
| first_indexed | 2024-03-09T17:52:58Z |
| format | Article |
| id | doaj.art-1d837791b5e842e18903d961ad919ac5 |
| institution | Directory Open Access Journal |
| issn | 2076-3417 |
| language | English |
| last_indexed | 2024-03-09T17:52:58Z |
| publishDate | 2022-12-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Applied Sciences |
| spelling | doaj.art-1d837791b5e842e18903d961ad919ac52023-11-24T10:34:42ZengMDPI AGApplied Sciences2076-34172022-12-0112231232710.3390/app122312327Comparison of Media Company Performance Efficiency Based on the Search Engine’s Method of Providing News Content (External Links vs. Internal Links)Yongsun Cho0Daeho Lee1Inyoung Park2Department of Interaction Science, Sungkyunkwan University, Seoul 03063, Republic of KoreaDepartment of Interaction Science, Sungkyunkwan University, Seoul 03063, Republic of KoreaResearch Institute for Information and Communication, Ajou University, Suwon 16499, Republic of KoreaThe conflict between the search engine and the news media industries has become a fierce dispute. News media companies produce news content and receive advertising and subscription fees, however, search engines that select and place content that they did not create themselves do not pay copyright fees, depending on the situation. We focused on search engines that use two hyperlink methods (external links vs. internal links) to deliver news content to consumers and analyzed how the two hyperlink methods affect the technical efficiency of media companies. Still, there have been few empirical studies on the performance efficiency of news media companies depending on how search engines provide news content. Analyzing by meta-frontier production function, the result shows when news services are provided through internal links, media companies are strongly constrained under the influence of search engines regardless of the companies’ size, financial status, and reputation. However, if a media company can provide a suitable user interface and high-quality content to consumers, the external link strategy can be competitive with the internal link strategy. The result of this study can be a starting point for resolving conflicts between search engines and the media industry.https://www.mdpi.com/2076-3417/12/23/12327search enginehyperlinkexternal linkinternal linknews mediatechnical efficiency |
| spellingShingle | Yongsun Cho Daeho Lee Inyoung Park Comparison of Media Company Performance Efficiency Based on the Search Engine’s Method of Providing News Content (External Links vs. Internal Links) Applied Sciences search engine hyperlink external link internal link news media technical efficiency |
| title | Comparison of Media Company Performance Efficiency Based on the Search Engine’s Method of Providing News Content (External Links vs. Internal Links) |
| title_full | Comparison of Media Company Performance Efficiency Based on the Search Engine’s Method of Providing News Content (External Links vs. Internal Links) |
| title_fullStr | Comparison of Media Company Performance Efficiency Based on the Search Engine’s Method of Providing News Content (External Links vs. Internal Links) |
| title_full_unstemmed | Comparison of Media Company Performance Efficiency Based on the Search Engine’s Method of Providing News Content (External Links vs. Internal Links) |
| title_short | Comparison of Media Company Performance Efficiency Based on the Search Engine’s Method of Providing News Content (External Links vs. Internal Links) |
| title_sort | comparison of media company performance efficiency based on the search engine s method of providing news content external links vs internal links |
| topic | search engine hyperlink external link internal link news media technical efficiency |
| url | https://www.mdpi.com/2076-3417/12/23/12327 |
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