Pengaruh keberadaan logo halal dan kualitas keripik tempe terhadap keputusan pembelian konsumen [Influence of halal logo existence and quality of tempe chips on consumer purchasing decisions]
Halal food demand rises in line with the increasing Muslim population. Sanan Industrial Center in Malang City produces tempe chips, both halal- certified and not halal-certified. Generally, the purchase of a product is influenced by the halal logo and its quality. The research objective was to deter...
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| Format: | Article |
| Language: | English |
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Teknologi Hasil Pertanian, Fakultas Pertanian, Universitas Lampung
2021-02-01
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| Series: | Jurnal Teknologi & Industri Hasil Pertanian |
| Subjects: | |
| Online Access: | https://jurnal.fp.unila.ac.id/index.php/JTHP/article/view/3887 |
| _version_ | 1798020080475308032 |
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| author | Sucipto Sucipto Nastiti Putri Ayu Kusumastuti Fenti Nur Addina Islami Riska Septifani |
| author_facet | Sucipto Sucipto Nastiti Putri Ayu Kusumastuti Fenti Nur Addina Islami Riska Septifani |
| author_sort | Sucipto Sucipto |
| collection | DOAJ |
| description | Halal food demand rises in line with the increasing Muslim population. Sanan Industrial Center in Malang City produces tempe chips, both halal- certified and not halal-certified. Generally, the purchase of a product is influenced by the halal logo and its quality. The research objective was to determine halal logo existence and tempe chips' quality on purchasing decisions and provide alternative improvements. The research used the Partial Least Square (PLS) method. The results showed that the existence of the halal logo and product quality affected the purchase decision of both halal-certified and not halal-certified tempe chips. The most influencing variables on halal-certified tempe chips' purchase decision were conformance, aesthetics, halal logo, and performance. The order of the most influencing variables on purchasing decisions for tempe chips products that were not certified halal was conformance, performance, and the existence of a halal logo. Tempe chips business needed to carry out halal certification or halal recertification to include the halal logo on the packaging. Product performance could be improved by innovation and packaging design to make it more attractive. |
| first_indexed | 2024-04-11T16:51:51Z |
| format | Article |
| id | doaj.art-1d8d97ed67f64905a0ca73cb6a4e5a8a |
| institution | Directory Open Access Journal |
| issn | 1410-3044 2302-4399 |
| language | English |
| last_indexed | 2024-04-11T16:51:51Z |
| publishDate | 2021-02-01 |
| publisher | Teknologi Hasil Pertanian, Fakultas Pertanian, Universitas Lampung |
| record_format | Article |
| series | Jurnal Teknologi & Industri Hasil Pertanian |
| spelling | doaj.art-1d8d97ed67f64905a0ca73cb6a4e5a8a2022-12-22T04:13:24ZengTeknologi Hasil Pertanian, Fakultas Pertanian, Universitas LampungJurnal Teknologi & Industri Hasil Pertanian1410-30442302-43992021-02-01261112410.23960/jtihp.v26i1.11-243399Pengaruh keberadaan logo halal dan kualitas keripik tempe terhadap keputusan pembelian konsumen [Influence of halal logo existence and quality of tempe chips on consumer purchasing decisions]Sucipto Sucipto0Nastiti Putri Ayu Kusumastuti1Fenti Nur Addina Islami2Riska Septifani3Universitas BrawijayaUniversitas BrawijayaUniversitas BrawijayaUniversitas BrawijayaHalal food demand rises in line with the increasing Muslim population. Sanan Industrial Center in Malang City produces tempe chips, both halal- certified and not halal-certified. Generally, the purchase of a product is influenced by the halal logo and its quality. The research objective was to determine halal logo existence and tempe chips' quality on purchasing decisions and provide alternative improvements. The research used the Partial Least Square (PLS) method. The results showed that the existence of the halal logo and product quality affected the purchase decision of both halal-certified and not halal-certified tempe chips. The most influencing variables on halal-certified tempe chips' purchase decision were conformance, aesthetics, halal logo, and performance. The order of the most influencing variables on purchasing decisions for tempe chips products that were not certified halal was conformance, performance, and the existence of a halal logo. Tempe chips business needed to carry out halal certification or halal recertification to include the halal logo on the packaging. Product performance could be improved by innovation and packaging design to make it more attractive.https://jurnal.fp.unila.ac.id/index.php/JTHP/article/view/3887halal logos, product quality, purchasing decisions, tempe chips |
| spellingShingle | Sucipto Sucipto Nastiti Putri Ayu Kusumastuti Fenti Nur Addina Islami Riska Septifani Pengaruh keberadaan logo halal dan kualitas keripik tempe terhadap keputusan pembelian konsumen [Influence of halal logo existence and quality of tempe chips on consumer purchasing decisions] Jurnal Teknologi & Industri Hasil Pertanian halal logos, product quality, purchasing decisions, tempe chips |
| title | Pengaruh keberadaan logo halal dan kualitas keripik tempe terhadap keputusan pembelian konsumen [Influence of halal logo existence and quality of tempe chips on consumer purchasing decisions] |
| title_full | Pengaruh keberadaan logo halal dan kualitas keripik tempe terhadap keputusan pembelian konsumen [Influence of halal logo existence and quality of tempe chips on consumer purchasing decisions] |
| title_fullStr | Pengaruh keberadaan logo halal dan kualitas keripik tempe terhadap keputusan pembelian konsumen [Influence of halal logo existence and quality of tempe chips on consumer purchasing decisions] |
| title_full_unstemmed | Pengaruh keberadaan logo halal dan kualitas keripik tempe terhadap keputusan pembelian konsumen [Influence of halal logo existence and quality of tempe chips on consumer purchasing decisions] |
| title_short | Pengaruh keberadaan logo halal dan kualitas keripik tempe terhadap keputusan pembelian konsumen [Influence of halal logo existence and quality of tempe chips on consumer purchasing decisions] |
| title_sort | pengaruh keberadaan logo halal dan kualitas keripik tempe terhadap keputusan pembelian konsumen influence of halal logo existence and quality of tempe chips on consumer purchasing decisions |
| topic | halal logos, product quality, purchasing decisions, tempe chips |
| url | https://jurnal.fp.unila.ac.id/index.php/JTHP/article/view/3887 |
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